I joined the Paramount team in November 2020 when the branding was just beginning with agency Loyal Kaspar. Coming from Paramount Network, I brought with me a wealth of knowledge - I knew a lot about mountains and scripted fonts - and with a huge launch and media buy coming, I had no choice but to dive in with the rest of the team!

In the world of television and film, there are few brands with as much legacy as Paramount - we borrowed from that heritage for Paramount+, under the tagline ‘Live Sports, Breaking News and a Mountain of Entertainment’.

From theater marquee signs to movie poster displays, the brand was designed to pay homage to the cinematic history of the studio. Vertical use of the wordmark, for example, is inspired by the vertical signage found outside of movie theaters, while the logo itself resolves on a very graphic interpretation of a sound stage. Finding a balance between the heritage of the Paramount brand and a modern streaming platform was one of the challenges of the project, especially for the iconic Paramount mountain logo. The team rebuilt the peak from ground up, simplifying for a streaming platform, where small sizes are the norm. The script and the CTA button make up the base of the mountain – sturdy, yet flexible enough to anchor different kinds of information.

A custom font was created - Peak Sans - extrapolated from the word mark to a whole typeface. Similarly, the various blues by Paramount employed over time have been unified into one vibrant shade. Even the motion language, like the way the typography animates onscreen, is informed by cinema - it pans, dollies and cranes.

Many, many hours of Zoom calls, late nights and mountain puns later - Paramount+, the brand new streaming product from ViacomCBS launched on March 4, and the new brand was born. Since then its been all about building on the brand and maintaining it. I personally rewrote and organized style guides, brand portals and became the go-to person for branding questions.

Design Agency: Loyal Kaspar

CBS Interactive:

CMO: Domenic Dimeglio

SVP Consumer Marketing: Tammy Henault

SVP & Creative Director: Sarah Labrache

SVP Creative Marketing: Terry Minogue

SVP Head of Design: Matt Hernandez

SVP Project Management: DeRon Fields

SVP Post Production: Damien Demary

Director of Marketing Operations: Andrea Torres

Senior Creative Director: Jedd Scher

Senior Director Design: Michael Sutton-Long

Director of Video Production: Steve Davis

Director of Project Management: Karina Kliss

Executive Producer: Emmanuelle Lebeouf

Brand Marketing Manager: Allison Mickler

Project Manager: Aurora Albi-Mercier

Project Manager: Gillian Kuhlman

As part of the campaign to launch the new season of the NFL and educate everyone that it streams on Paramount+ - the team put together this awesome 3D billboard in NYC’s Times Square, from concept to final delivery.

Director of Motion Design: Scott Regier

Sr. Motion Designer: Jon Dixon

3D Workflow: Robin Spehar

Sr. Designer on Set: Brian Frank

Director of Photography: Martim Viam, The Vault

Sr. Director Motion Design: Michael Sutton-Long

SVP Head of Design: Matt Hernandez

Creative Director: Andrew Rizzi

VP Creative Marketing: Evan Harris

Project Managers: Andrew Katz, Tatianna Kroha

The new season of School Spirits was announced at NYCC in October 2024. The team shot this tease which picks up from the shocking season one finale in Vancouver where the show is filmed. It ties in neatly with the great key art and the themes of the season: Maddie Nears (Peyon List) is still stuck in the afterlife, but now with the knowledge of what happened to her. She must unite her friends in the spectral and living worlds in order to reclaim her stolen life.

VP Creative: Stacey Batzer
Producer: Noah Rasba
Lead Designer: Stephanie Krueger
Editor: Pablo Lara
Campaign Manager: Stephanie Diazzesati
Design Project Manager: Tatianna Kroha
Editorial Project Manager: Jaling Bohannon
Motion Designer: Seokin Jang
Senior Director: Michael Sutton-Long

What better way to tease Dexter's origin story than to work with the iconic original title sequence, including the director of that sequence? The team worked with the show to tease the new talent, Miami in the early 90's and a serial killer who was still perfecting his craft. Introducing the new cast at SDCC including Michael C Hall as v/o, the piece was an extraordinary hit, gaining a lot of attention for the new iteration of this show.



Director: Eric Anderson
EVP: Terry Minogue
SVP Head of Design: Matt Hernandez
SVP Creative: Becca Schader
VP Creative Director: Rachele Honner
Sr Creative Director: Melody Regnier
Senior Writer Producer: Steph McGann
Senior Director, Design: Michael Sutton-Long
Design Lead: Stephanie Krueger
Senior Designers: Chase Gordon, Seokin Jang
Color: Mark Auleta
Director, Campaign Management: Alexa Garfinkle
Project Manager: Jess Bowman
Design Project Manager: Tatianna Krohe

This buzzy social-forward elements announced the start of S3 of the hit show Yellowjackets across the world.

Senior Designer: Justin Acree
Lead Design : Stephanie Krueger
Senior Director: Michael Sutton-Long
Senior Director, Social: Kelsey de Weerd
Project Manager, Design: Tatianna Krohe
Campaign Manager: Alexa Garfinkle, Brenna Barton
Manager Photography: Sarah Nevels
Audio: Ethan Griffith
Creative Director: Laura Kane
VP CD: Rachele Honnor

Paramount+ once again worked with the Sphere to coincide with its showing of the Super Bowl, which took place at the NFL stadium in Vegas.

Partnering with award-winning agency Nathaniel Howe Studios, the team hit the tables running, working with state of the art 360 mapping, testing the screen at the Sphere’s Burbank facility.

Credits:

Agency: Nathaniel Howe Studios

CMO Streaming: Domenic Dimeglio

CMO: Michael Engleman

EVP: Terry Minogue

SVP Program Marketing: Chad Ludwig

SVP Program Marketing: Shawn Silverman

SVP Design: Matt Hernandez

VP Marketing: James Cullen

VP Creative: Kevin Bjelajac

VP Creative: Janine Evangelista

Senior Director: Katie Allen

Senior Director: Michael Sutton-Long

Senior Director, Marketing: Victoria Spitalieri

Lead Designer: Stephanie Krueger

Director, Campaign PM: Jill Churcho

Senior PM: Tatianna Kroha

Senior CM: Gillian Kuhlman

The famous Paramount curtain raiser, created decades ago, has gone through multiple iterations before landing on the one currently used before every Paramount movie. We often leverage this for Paramount+ but were without the actual files themselves, which were created years ago with now obsolete software. We found ourselves having to find complicated and unnecessary workarounds.

So, we worked with the great agency BGSTR to painstakingly recreate the mountain, asking for them to match pixel by pixel the original work, and then provide 3D files that would allow us to change time of day, season and have any angle we wished on the mountain itself.

The work was perfect - shown here, the Paramount+ version.

Agency: BGSTR
Paramount: Michael Sutton-Long, Scott Regier, Chris Kneller, Kelly Bolton

In season two, Master Chief John-117 leads his team of elite Spartans against the alien threat known as the Covenant. In the wake of a shocking event on a desolate planet, John cannot shake the feeling that his war is about to change and risks everything to prove what no one else will believe – that the Covenant are preparing to attack humanity’s greatest stronghold. With the galaxy on the brink, John embarks on a journey to find the key to humankind’s salvation, or its extinction — the Halo.

This campaign took on bringing the massive world of Halo Season 2 to life. Working alongside the show and XBOX team we were given access to the amazing talent and sets in Budapest Hungary. Capturing assets for the 360 campaign across static and motion in a mix of built blue screen sets and full sets. The motion campaign captured three creative concepts that highlighted different key aspects of S2 ClickClick that highlighted each member of the Spartan Team in a dynamic visual way and shot within a LED wall environment that created a reflected world on their armor, helmet and visor to be used in DOOH and social assets for the Spartans.

And this was just the beginning of a massive motion campaign that this internal team brought to life capturing the scope of the amazing world of Halo.

Credits:

Design Director: Chris Kneller

Lead Designer: Kelly Bolton

Senior Designer: Matt Ryan

Senior Designer: Brian Frank

Senior Director, Design: Michael Sutton-Long

Senior Project Manager, Design: Aurora Albi-Mercier

Senior Production Project Manager, Motion: Tatianna Kroha

EVP Creative, Terry Minogue

SVP, Head of Design: Matt Hernandez

SVP, Creative Marketing: Kevin Bjelajac

Supervising Producer: Vanessa Brandon

Associate Producer: Devin Rome

Editorial/Music: Joe Lorenzetti, Josiah Taylor

Campaign Manager: Allyson Cerutti

Project Manager: Erika Gesue

Project Manager: Kristin DiRenna

EVP, Marketing: Puja Vohra

SVP, Marketing: Shawn Silverman

VP Marketing: Jen Hanulak

Director Marketing: Lauren Meyer

Director Marketing: Jamyla Willer, Sara Krol, London Graham

In season two, Master Chief John-117 leads his team of elite Spartans against the alien threat known as the Covenant. In the wake of a shocking event on a desolate planet, John cannot shake the feeling that his war is about to change and risks everything to prove what no one else will believe – that the Covenant are preparing to attack humanity’s greatest stronghold. With the galaxy on the brink, John embarks on a journey to find the key to humankind’s salvation, or its extinction — the Halo.

This campaign took on bringing the massive world of Halo Season 2 to life. Working alongside the show and XBOX team we were given access to the amazing talent and sets in Budapest Hungary. Capturing assets for the 360 campaign across static and motion in a mix of built blue screen sets and full sets. The motion campaign captured three creative concepts that highlighted different key aspects of S2. Loadout worked to connect the world of the show with the canon of the Halo game series. This asset captured the team in a way reminiscent of the in-world game and a heroic pose of each Spartan, used in DOOH.

And this was just the beginning of a massive motion campaign that this internal team brought to life capturing the scope of the amazing world of Halo.

Credits:

Design Director: Chris Kneller

Lead Designer: Kelly Bolton

Senior Designer: Matt Ryan

Senior Designer: Brian Frank

Senior Director, Design: Michael Sutton-Long

Senior Project Manager, Design: Aurora Albi-Mercier

Senior Production Project Manager, Motion: Tatianna Kroha

EVP Creative, Terry Minogue

SVP, Head of Design: Matt Hernandez

SVP, Creative Marketing: Kevin Bjelajac

Supervising Producer: Vanessa Brandon

Associate Producer: Devin Rome

Editorial/Music: Joe Lorenzetti, Josiah Taylor

Campaign Manager: Allyson Cerutti

Project Manager: Erika Gesue

Project Manager: Kristin DiRenna

EVP, Marketing: Puja Vohra

SVP, Marketing: Shawn Silverman

VP Marketing: Jen Hanulak

Director Marketing: Lauren Meyer

Director Marketing: Jamyla Willer, Sara Krol, London Graham

In season two, Master Chief John-117 leads his team of elite Spartans against the alien threat known as the Covenant. In the wake of a shocking event on a desolate planet, John cannot shake the feeling that his war is about to change and risks everything to prove what no one else will believe – that the Covenant are preparing to attack humanity’s greatest stronghold. With the galaxy on the brink, John embarks on a journey to find the key to humankind’s salvation, or its extinction — the Halo.

This campaign took on bringing the massive world of Halo Season 2 to life. The Paramount+ team partnered with agency Laundry to make some amazing forced perspective billboards happen, wowing fans across the globe.

Credits:

Agency Partner: Laundry TV

Design Director: Chris Kneller

Lead Designer: Kelly Bolton

Senior Designer: Matt Ryan

Senior Designer: Brian Frank

Senior Director, Design: Michael Sutton-Long

Senior Project Manager, Design: Aurora Albi-Mercier

Senior Production Project Manager, Motion: Tatianna Kroha

EVP Creative, Terry Minogue

SVP, Head of Design: Matt Hernandez

SVP, Creative Marketing: Kevin Bjelajac

Supervising Producer: Vanessa Brandon

Associate Producer: Devin Rome

Editorial/Music: Joe Lorenzetti, Josiah Taylor

Campaign Manager: Allyson Cerutti

Project Manager: Erika Gesue

Project Manager: Kristin DiRenna

EVP, Marketing: Puja Vohra

SVP, Marketing: Shawn Silverman

VP Marketing: Jen Hanulak

Director Marketing: Lauren Meyer

Director Marketing:Jamyla Willer, Sara Krol, London Graham

In season two, Master Chief John-117 leads his team of elite Spartans against the alien threat known as the Covenant. In the wake of a shocking event on a desolate planet, John cannot shake the feeling that his war is about to change and risks everything to prove what no one else will believe – that the Covenant are preparing to attack humanity’s greatest stronghold. With the galaxy on the brink, John embarks on a journey to find the key to humankind’s salvation, or its extinction — the Halo.

This campaign took on bringing the massive world of Halo Season 2 to life. Working alongside the show and XBOX team we were given access to the amazing talent and sets in Budapest Hungary. Capturing assets for the 360 campaign across static and motion in a mix of built blue screen sets and full sets. The motion campaign captured three creative concepts that highlighted different key aspects of S2. A spot that introduced the team preparing for the battle to come named Full Battle Rattle to pre-launch the season; creative named ClickClick that highlighted each member of the Spartan Team in a dynamic visual way and shot within a LED wall environment that created a reflected world on their armor, helmet and visor to be used in DOOH and social assets for the Spartans; lastly creative named Loadout that worked to connect the world of the show with the canon of the Halo game series. This asset captured the team in a way reminiscent of the in-world game and a heroic pose of each Spartan. This asset worked into showcasing the team in DOOH, and on-air/social Spartan Team assets.

And this was just the beginning of a massive motion campaign that this internal team brought to life capturing the scope of the amazing world of Halo.

Credits:

Design Director: Chris Kneller

Lead Designer: Kelly Bolton

Senior Designer: Matt Ryan

Senior Designer: Brian Frank

Senior Director, Design: Michael Sutton-Long

Senior Project Manager, Design: Aurora Albi-Mercier

Senior Production Project Manager, Motion: Tatianna Kroha

EVP Creative, Terry Minogue

SVP, Head of Design: Matt Hernandez

SVP, Creative Marketing: Kevin Bjelajac

Supervising Producer: Vanessa Brandon

Associate Producer: Devin Rome

Editorial/Music: Joe Lorenzetti, Josiah Taylor

Campaign Manager: Allyson Cerutti

Project Manager: Erika Gesue

Project Manager: Kristin DiRenna

EVP, Marketing: Puja Vohra

SVP, Marketing: Shawn Silverman

VP Marketing: Jen Hanulak

Director Marketing: Lauren Meyer

Director Marketing:Jamyla Willer, Sara Krol. London Graham

Working with Mocean the team at Paramount created 5 teases for the upcoming show Heathers. Dark in tone, but nowhere near as dark as the show....

Produced by: Michael Davidowitz
Project Managed by: Jennifer McComb
Created and Edited by the team at MOCEAN
Assistant Production by: Emmanuelle Lebeouf
Design and Art Directed by: Michael Sutton-Long and Alysson Castro
Creative Design Director: Dominique Vitali
Design Project Management by: Emily Scalfone
Executives in Charge: Deva Newman, Terry Minogue

Description:

In season two, Master Chief John-117 leads his team of elite Spartans against the alien threat known as the Covenant. In the wake of a shocking event on a desolate planet, John cannot shake the feeling that his war is about to change and risks everything to prove what no one else will believe – that the Covenant are preparing to attack humanity’s greatest stronghold. With the galaxy on the brink, John embarks on a journey to find the key to humankind’s salvation, or its extinction — the Halo.

Motion Campaign:

This campaign took on bringing the massive world of Halo Season 2 to life. Working alongside the show and XBOX team we were given access to the amazing talent and sets in Budapest Hungary. Capturing assets for the 360 campaign across static and motion in a mix of built blue screen sets and full sets. The motion campaign captured three creative concepts that highlighted different key aspects of S2.

This spot introduced the team preparing for the battle to come - Full Battle Rattle pre-launched the season; And this was just the beginning of a massive motion campaign that this internal team brought to life capturing the scope of the amazing world of Halo.

Credits:

Design Director: Chris Kneller

Lead Designer: Kelly Bolton

Senior Designer: Matt Ryan

Senior Designer: Brian Frank

Senior Director, Design: Michael Sutton-Long

Senior Project Manager, Design: Aurora Albi-Mercier

Senior Production Project Manager, Motion: Tatianna Kroha

EVP Creative, Terry Minogue

SVP, Head of Design: Matt Hernandez

SVP, Creative Marketing: Kevin Bjelajac

Supervising Producer: Vanessa Brandon

Associate Producer: Devin Rome

Editorial/Music: Joe Lorenzetti, Josiah Taylor

Campaign Manager: Allyson Cerutti

Project Manager: Erika Gesue

Project Manager: Kristin DiRenna

EVP, Marketing: Puja Vohra

SVP, Marketing: Shawn Silverman

VP Marketing: Jen Hanulak

Director Marketing: Lauren Meyer

Director Marketing: Jamyla Willer, Sara Krol, London Graham

Working with Mocean the team at Paramount created 5 teases for the upcoming show Heathers. Dark in tone, but nowhere near as dark as the show....

Produced by: Michael Davidowitz
Project Managed by: Jennifer McComb
Created and Edited by the team at MOCEAN
Assistant Production by: Emmanuelle Lebeouf
Design and Art Directed by: Michael Sutton-Long and Alysson Castro
Creative Design Director: Dominique Vitali
Design Project Management by: Emily Scalfone
Executives in Charge: Deva Newman, Terry Minogue

Working with Mocean the team at Paramount created  5 teases for the upcoming show Heathers. Dark in tone, but nowhere near as dark as the show....

Produced by: Michael Davidowitz
Project Managed by: Jennifer McComb
Created and Edited by the team at MOCEAN
Assistant Production by: Emmanuelle Lebeouf
Design and Art Directed by: Michael Sutton-Long and Alysson Castro
Creative Design Director: Dominique Vitali
Design Project Management by: Emily Scalfone
Executives in Charge: Deva Newman, Terry Minogue

Working with Mocean the team at Paramount created  5 teases for the upcoming show Heathers. Dark in tone, but nowhere near as dark as the show....

Produced by: Michael Davidowitz
Project Managed by: Jennifer McComb
Created and Edited by the team at MOCEAN
Assistant Production by: Emmanuelle Lebeouf
Design and Art Directed by: Michael Sutton-Long and Alysson Castro
Creative Design Director: Dominique Vitali
Design Project Management by: Emily Scalfone
Executives in Charge: Deva Newman, Terry Minogue

Working with Mocean the team at Paramount created 5 teases for the upcoming show Heathers. Dark in tone, but nowhere near as dark as the show....

Produced by: Michael Davidowitz
Project Managed by: Jennifer McComb
Created and Edited by the team at MOCEAN
Assistant Production by: Emmanuelle Lebeouf
Design and Art Directed by: Michael Sutton-Long and Alysson Castro
Creative Design Director: Dominique Vitali
Design Project Management by: Emily Scalfone
Executives in Charge: Deva Newman, Terry Minogue

Fellow Travelers is an American historical romance political thriller television miniseries based on the 2007 novel of the same name by Thomas Mallon. Starring Matt Bomer and Jonathan Bailey, it centers on the decades-long romance between two men who first meet during the height of McCarthyism in the 1950s. The series premiered on October 29, 2023, on Showtime.

After a chance encounter in Washington, D.C., in the 1950s, Hawkins Fuller (Bomer) and Timothy Laughlin (Bailey) start a volatile romance that spans "the Vietnam War protests of the 1960s, the drug-fueled disco hedonism of the 1970s and the AIDS crisis of the 1980s, while facing obstacles in the world and in themselves".

We created the logo and graphics package for this show.

Director, Motion Design: Chris Kneller
Lead Designer: Stephanie Krueger
Designer: Seokin Jang
Senior Director, Motion Design: Michael Sutton-Long
Project Manager, Design: Tatianna Krohe
Senior Creative Director: Heidi Berg
SVP Head of Design: Matt Hernandez

The eight-episode UK series serves as a prequel to the 2000 crime thriller film “Sexy Beast.” It traces the relationship between best friends and thieves Gal Dove (James McArdle) and Don Logan (Emun Elliott), who together become involved in London’s criminal world during the 1990s. Gal begins a romance with the seductively alluring adult film star Deedee (Sarah Greene), which proves to be a dangerous endeavor. In the film, the role of Gal was formerly played by Ray Winstone, while the role of Don was played by Ben Kingsley. Deedee was played by Amanda Redman. Michael Caleo (“The Sopranos”) is executive producer, writer and showrunner.

The team brought the 90’s east London to life in this creative campaign. This spot brought the reality of their world to life pulling directly from the script using the profanity of their words. The Red Band trailer captured the vulgarity in a distinctive and stylized graphic way to catch the viewers attention.

Credits:

Design Director: Chris Kneller

Lead Designer: Robin Spehar

Senior Designer: Brian Frank

Designer: Sarah Boussy

Senior Director, Design: Michael Sutton-Long

Senior Production Project Manager, Motion: Tatianna Kroha

Senior Project Manager, Design: Aurora Albi-Mercier

SVP, Head of Design: Matt Hernandez

VP, Creative Director: Kevin Bjelajac

VP, Marketing: Sara Eaton

VP Marketing: Amy Twilley

Marketing Lead: Joey Franklin

Supervising Producer: Vanessa Brandon

Supervising Producer: Devin Rome

SVP Creative, Terry Minogue

Editor/Music: Josiah Taylor

Campaign Manager: Allyson Cerutti

Shoot Director: Vik Martinez

DP Anghel Decca

Shoot Producer: Chris Daviau

Description:

The eight-episode UK series serves as a prequel to the 2000 crime thriller film “Sexy Beast.” It traces the relationship between best friends and thieves Gal Dove (James McArdle) and Don Logan (Emun Elliott), who together become involved in London’s criminal world during the 1990s. Gal begins a romance with the seductively alluring adult film star Deedee (Sarah Greene), which proves to be a dangerous endeavor. In the film, the role of Gal was formerly played by Ray Winstone, while the role of Don was played by Ben Kingsley. Deedee was played by Amanda Redman. Michael Caleo (“The Sopranos”) is executive producer, writer and showrunner.

The team brought the 90’s east London to life in this creative campaign. From the stylized motion graphics package to the live action shoot spots captured in Liverpool. The main tease spot captured the cast revealing their Intertwined Lives and how they spiraled into a life of crime.

Credits:

Design Director: Chris Kneller

Lead Designer: Robin Spehar

Senior Designer: Brian Frank

Designer: Sarah Boussy

Senior Director, Design: Michael Sutton-Long

Senior Production Project Manager, Motion: Tatianna Kroha

Senior Project Manager, Design: Aurora Albi-Mercier

SVP, Head of Design: Matt Hernandez

VP, Creative Director: Kevin Bjelajac

VP, Marketing: Sara Eaton

VP Marketing: Amy Twilley

Marketing Lead: Joey Franklin

Supervising Producer: Vanessa Brandon

Supervising Producer: Devin Rome

SVP Creative, Terry Minogue

Editor/Music: Josiah Taylor

Campaign Manager: Allyson Cerutti

Shoot Director: Vik Martinez

DP Anghel Decca

Shoot Producer: Chris Daviau

Description:

The eight-episode UK series serves as a prequel to the 2000 crime thriller film “Sexy Beast.” It traces the relationship between best friends and thieves Gal Dove (James McArdle) and Don Logan (Emun Elliott), who together become involved in London’s criminal world during the 1990s. Gal begins a romance with the seductively alluring adult film star Deedee (Sarah Greene), which proves to be a dangerous endeavor. In the film, the role of Gal was formerly played by Ray Winstone, while the role of Don was played by Ben Kingsley. Deedee was played by Amanda Redman. Michael Caleo (“The Sopranos”) is executive producer, writer and showrunner.

The team brought the 90’s east London to life in this creative campaign. From the stylized motion graphics package to the live action shoot spots captured in Liverpool. Here’s our graphics package, applied to the promo.

Credits:

Design Director: Chris Kneller

Lead Designer: Robin Spehar

Senior Designer: Brian Frank

Designer: Sarah Boussy

Senior Director, Design: Michael Sutton-Long

Senior Production Project Manager, Motion: Tatianna Kroha

Senior Project Manager, Design: Aurora Albi-Mercier

SVP, Head of Design: Matt Hernandez

VP, Creative Director: Kevin Bjelajac

VP, Marketing: Sara Eaton

VP Marketing: Amy Twilley

Marketing Lead: Joey Franklin

Supervising Producer: Vanessa Brandon

Supervising Producer: Devin Rome

SVP Creative, Terry Minogue

Editor/Music: Josiah Taylor

Campaign Manager: Allyson Cerutti

Shoot Director: Vik Martinez

DP Anghel Decca

Shoot Producer: Chris Daviau

One of the greatest spectacles in global sport in 2023 was Las Vegas’ inaugural F1 Grand Prix. With 110,000 viewers at the track and 200 million viewers watching on TV, the stakes were raised.

Paramount+ bet big on The Sphere, incredible new technology and the world’s biggest screen, sitting on one of the races’ most high-profile corners. With a global following itself, splashed all over social media, the mix of this screen and the F1 race was intoxicating.

The challenge was to work with this unique screen for the first time, part art-piece, part marketing opportunity and feature the brand, make it compelling and show off some of the mountain of entertainment that is featured on Paramount+.

Partnering with award-winning agency Nathaniel Howe Studios, the team hit the tables running, working with state of the art 360 mapping, testing the screen at the Sphere’s Burbank facility and learning the best way to make the most of F1’s camera angles.

Paramount+ was the first streaming service to show on this screen. The bet paid off, the Sphere showed off Paramount+’s great IP to a huge audience internationally, maximizing this marketing opportunity all the way to the checkered flag.

Credits:

Agency: Nathaniel Howe Studios

CMO Streaming: Domenic Dimeglio

CMO: Michael Engleman

EVP: Terry Minogue

SVP Program Marketing: Chad Ludwig

SVP Program Marketing: Shawn Silverman

SVP Design: Matt Hernandez

VP Marketing: James Cullen

VP Creative: Kevin Bjelajac

VP Creative: Janine Evangelista

Senior Director: Katie Allen

Senior Director: Michael Sutton-Long

Senior Director, Marketing: Victoria Spitalieri

Lead Designer: Stephanie Krueger

Director, Campaign PM: Jill Churcho

Senior PM: Tatianna Kroha

Senior CM: Gillian Kuhlman

The digital out of home and billboards for Bass Reeves featured the stunning ‘out of the mist’ creative captured on set in Texas and became a fan and cast favorite.

Lead Designer: Robin Spehar
Senior Designer: Jon Dixon
Senior Design Director: Michael Sutton-Long
Senior Project Manager, Design: Tatianna Krohe
SVP Design: Matt Hernandez
VPCD: Becca Schader

The beautiful tintypes for Bass Reeves were animated for use for BTS segments and digital and social needs.

Photographer: Sarah Coulter
Lead Designer and Animator: Robin Spehar
Project Managers, Design: Tara Marin, Tatianna Krohe
Senior Director, Design: Michael Sutton-Long

To tease the upcoming show Lawmen: Bass Reeves the Paramount+ motion design team created this spine-tingling tease.

Director, Motion Design: Chris Kneller
Lead Designer: Robin Spehar
Senior Designer: Jon Dixon
Senior Director, Motion Design: Michael Sutton-Long
Design Project Managers: Aurora Albi Mercer, Tatianna Krohe
SVP Head of Design: Matt Hernandez
VP Creative: Becca Schader

The Frasier character portraits were made for social media and introduced many of the new characters, and reintroduced our old friend Frasier Crane for the new season of Frasier on Paramount+

Credits:

Senior Designer: Jason Dubin

Lead Designer: Robin Spehar

Director, Social Media: Kelsey DeWeerd

Senior Director: Michael Sutton-Long

Design Project Managers: Aurora Albi-Mercier, Tatianna Kroha

Video Project Manager: Jaling Bohannon

Audio: Chris Massi Berry Helfand Brian Peters

Director of Motion Design Operations: Scott Regier

SVP Head of Design: Matt Hernandez

VP Creative Director: Ben Cochran

Associate Producer: JT Tsou

Supervising Producer: Maddie Moore

Campaign Project Manager: Kristen DiRenna

Sr Campaign Manager: Erin Oberle (McNally)

Coordinator Marketing: Bennie Weber

Associate Marketing Manager: Claudia Franklin

Director Marketing: Megan Happ

VP Marketing: Sara Eaton

SVP Marketing Shawn Silverman

EVP Creative Terry Minogue

Senior Manager Content Strategy: Danielle Taylor

VP Content Strategy: Yetee Osunsanmi

SVP Content Strategy: Malene Sam

Referencing the title sequence from the legendary show Frasier, we employed the line art look for the new season.


Illustrator: Cryssy Cheung

Animator: Chase Gordon

Lead Designer: Robin Spehar

Senior Designer: Jason Dubin

Senior Director: Michael Sutton-Long

Design Project Managers: Aurora Albi-Mercier Tatianna Kroha

Video Project Manager: Jaling Bohannon

Audio: Chris Massi Berry Helfand Brian Peters

SVP Head of Design: Matt Hernandez

VP Creative Director: Ben Cochran

Associate Producer: JT T.

Supervising Producer: Maddie Moore

Campaign Project Manager: Kristen DiRenna

Sr Campaign Manager: Erin Oberle (McNally)

Coordinator Marketing: Bennie Weber

Associate Marketing Manager: Claudia Franklin

Director Marketing: Megan Happ

VP Marketing: Sara Eaton

SVP Marketing Shawn Silverman

EVP Creative Terry Minogue

Senior Manager Content Strategy: Danielle Taylor

VP Content Strategy: Yetee Osunsanmi

SVP Content Strategy: Malene Sam

Special Ops: Lioness is Taylor Sheridan’s drama about a young Marine recruited to a special CIA team.

The creative team at Paramount+ travelled to Mallorca to film the stellar cast on location - I directed multiple pieces, including this one, called ‘Flashbacks’ - used as a tease, on billboards across the US and in social media.

Senior Designer: Jason Dubin

Director, Design: Chris Kneller

Senior Director, Design: Michael Sutton-Long

Project Manager, Design: Aurora Albi-Mercier

Audio: Chris Massi

Campaign Manager: Ally Cerutti

Supervising Producer: Vanessa Brandon

Marketing Manager: Devin Rome

VP Creative: Kevin Bjelajac

SVP Design: Matt Hernandez

Special Ops: Lioness is Taylor Sheridan’s drama about a young Marine recruited to a special CIA team.

The creative team at Paramount+ travelled to Mallorca to film the stellar cast on location - I directed multiple pieces, including this one, called ‘Aftermath’ - used as a tease, on billboards across the US and in social media.

Senior Designer: Brian Frank

Director, Design: Chris Kneller

Senior Director, Design: Michael Sutton-Long

Project Manager, Design: Aurora Albi-Mercier

Audio: Chris Massi

Campaign Manager: Ally Cerutti

Supervising Producer: Vanessa Brandon

Marketing Manager: Devin Rome

VP Creative: Kevin Bjelajac

SVP Design: Matt Hernandez

Special Ops: Lioness is Taylor Sheridan’s drama about a young Marine recruited to a special CIA team.

The creative team at Paramount+ travelled to Mallorca to film the stellar cast on location - I directed multiple pieces, including this one, called ‘Redacted’ - used as a tease, on billboards across the US and in social media.

Senior Designer: Brian Frank
Director, Design: Chris Kneller
Senior Director, Design: Michael Sutton-Long
Project Manager, Design: Aurora Albi-Mercier
Audio: Chris Massi
Campaign Manager: Ally Cerutti
Supervising Producer: Vanessa Brandon
Marketing Manager: Devin Rome
VP Creative: Kevin Bjelajac
SVP Design: Matt Hernandez

For Season 2 of Star Trek Strange New Worlds, we worked with some incredible artists and agencies from around the globe, Ireland, India, New Zealand, the US, China, Brazil and Uruguay to create something truly collaborative and fresh, hopefully transcending marketing material to truly be a piece of artwork that lives in the spirit of Star Trek - harmony, collaboration, human nature, cultures working together.

This is the start for LogoWorlds Season 2 - lots more to come!

Thank you Aurora Albi-Mercier, Robin Spehar, Scott Regier, Matthew Hernandez, Ben Cochran, Tamar Bessos, Erika Gesue, Jen Hanulak, Jamyla Willer, Sara Krol, Logan Armstrong, Terry Minogue, Yetee Osunsanmi.

And all our amazing artists and agencies: Bunker, Flux, State, Moravia G. Roman, sabeena karnik, Compadre, Brian Frank, MORPHINE Motion Graphics, Kelly Bolton, Amanda Huynh, Flatwhite, Bruno Brasil, EchoLab.

RABBIT HOLE, an espionage thriller starring Kiefer Sutherland, sets out to explore the complexities of truth for men and women who professionally dabble in its exploitation.

The campaign platform was simple.

YOU ARE BEING MANIPULATED

We wanted to dog whistle to the ways the modern world works: that deception, exploitation, and misdirection are used consistently for personal, political, and corporate gain, while calling back to classic thrillers like 3 Days of the Condor.

In partnership with Rhubarb, an award winning visual design agency, the Paramount+ team developed a global 360 campaign that brought RABBIT HOLE’s digital and real world manipulation to life.

The campaign featured a distinctive black and yellow color palette paired with evocative fonts,.

Shoot photography from Brian Bowen-Smith

And stunning motion visuals and CGI from Paramount+’s internal Creative Studio that leveraged glitches, dynamic code and visuals evoking surveillance.

Credits:

Key art Agency partner: Rhubarb

Photographer: Brian Bowen Smith

Paramount+:

VP, Creative: Kevin Bjelajac

Supervising Producer: Vanessa Brandon

Marketing Manager: Devin Rome:

Project Managers, Design: Aurora Albi-Mercier, Tara Marin, Jaling Bohannon

Manager, Campaign Project Management: Ally Cerutti

Campaign Manager: Cody Plumlee

Director of Operations, Design: Scott Regier

Designer: Moravia Roman

Lead Designer: Kelly Bolton, Chris Hawkins

Directors, Design: Chris Kneller, Steve Chan, Kelsey DeWeerd, Michael Sutton-Long

Editor and Audio: Joe Lorenzetti

VP Content Strategy: Yetee Osunsanmi

Director, Marketing: Joey Franklin

VP Marketing: Jen Hanulak

SVP, Head of Design: Matt Hernandez

EVP, Creative: Terry Minogue

CMO Marketing Streaming: Domenic Demeglio

We animated the great Fatal Attraction art from our in-house key art team and placed it all over the world.

Senior Director, Design, Key Art: Steve Chan
Project Manager, Key Art: Tara Marin
Senior Designer, Motion: Seokin Jang
Lead Designer, Motion: Stephanie Krueger
Project Manager, Motion: Aurora Albi-Mercier
Senior Director, Design, Motion: Michael Sutton-Long
SVP Head of Design: Matt Hernandez
Creative Director: Colleen Adams
VP, Creative: Becca Schader

For Season 2 of the acclaimed Star Trek show Strange New Worlds, the Paramount+ team literally went above and beyond, taking the circle motif from the marketing for season 1 to new heights.

Partnering with Nathaniel Howe Studios, and director Lindsay Daniels, the team used a motion control rig, and a 360 degree greenscreen to achieve a unique up and over move of SNW’s cast of characters. Nate Howe and team then created some incredible 3D worlds to place them in, achieving this dizzying journey through the Strange New Worlds of Season 2.

Director: Lindsay Daniels
Agency Partner: Nathaniel Howe Studios
DP: Anghel Decca
Senior Director, Design: Michael Sutton-Long
Director of Operations, Design: Scott Regier
Lead Designer: Scott Regier
Project Manager, Design: Aurora Albi-Mercier
SVP, Head of Design: Matt Hernandez
VP, Creative: Ben Cochran
Creative DIrector: Jessica Katzenstein
Campaign Managers: Tamar Bessos, Erika Gesue
VP, Marketing: Jen Hanulak
EVP, Creative: Terry Minogue

We bought the Pink Ladies’ world to an array of DOOH formats. From concept, to shoot, to built 3D environments; the team created visuals individual to each character within the themes of suiting-up, jacket walk, private lockers, and primary show locales.

Credits:

Director: Lindsay Daniels

Shoot Production: IKA Collective

Paramount+:

Lead Designer: Stephanie Krueger

Designer: Kailey Stephen-Lane

3D Design & Animation: Kelly Bolton

Edit: John Brocker, Stephanie Krueger

Project Manager, Design: Aurora Albi-Mercier

Campaign Manager: Ally Cerutti

Senior Director, Design: Michael Sutton-Long

Director of Operations, Design: Scott Regier

Design Director, Social: Kelsey De Weerd

SVP, Head of Design: Matt Hernandez

VP, Creative Director: Becca Schader

Sr. Creative Director: Stacey Batzer

Supervising Producer, Creative: Noah Rashba

Manager, Creative: Nikki Krivanek

Director Program Marketing: Megan Happ

Sr Director, Content Strategy: Tina Rosener

Sr Director, Marketing: Victoria Spitalieri

VP Program Marketing: Amy Twilley, Sara Eaton

SVP Program Marketing: Shawn Silverman

SVP Content Strategy: Malene Sam

EVP, Streaming Creative: Terry Minogue

CMO Marketing Streaming: Domenic Demeglio

Agency for Placement: Neo Pangea

For those that follow Star Trek, the unveiling that the Enterprise-D is back in the Picard finale was a huge deal. We made the most of this by landing the starship in Times Square over five days in April 2023.

A huge thanks to our partners at Neo-Pangea to make this a reality!

Agency Partners: Neo Pangea, Aaron Beaucher, Matthew Tucker and Brett Bagenstose.

Paramount+

Senior Director, Design: Michael Sutton-Long
Director of Operations, Motion Design: Scott Regier
Senior Project Manager: Aurora Albi-Mercier
SVP, Head of Design: Matt Hernandez
VP, Creative: Ben Cochran
Marketing Manager: Sara Krol
Director, Marketing: Jamyla Willer
VP, Marketing: Jen Hanulak
Campaign Project Managers: Tamar Bessos, Erika Gesue
VP Star Trek: John Van Citters
VP Content Strategy: Yetee Osunsanmi
EVP Creative: Terry Minogue


Editor of video: Josiah Taylor

Fatal Attraction, a series based on the 1987 movie of the same name airs on Paramount+ on April 30, starring Lizzie Caplan and Joshua Jackson.We released four teases to promote the show, giving viewers a taste of all to come.

Motion Ideation: Lindsay Daniels

Motion Director: Chad Cooperman

DP: Anghel Decca

Senior Director, Design: Michael Sutton-Long

Senior Designer: Seokin Jang

SVP, Head of Design: Matt Hernandez

Editors: John Brocker, Hunter Bennett

Marketing Manager: Nikki Krivanek

Creative Director: Colleen Adams

VP, Creative Director: Becca Schader

EVP, Creative: Terry Minogue

Sr Director, Program and Originals Marketing: Sam Polifka

VP, Creative, Amy Twilley

Fatal Attraction, a series based on the 1987 movie of the same name airs on Paramount+ on April 30, starring Lizzie Caplan and Joshua Jackson.We released four teases to promote the show, giving viewers a taste of all to come.

Motion Ideation: Lindsay Daniels

Motion Director: Chad Cooperman

DP: Anghel Decca

Senior Director, Design: Michael Sutton-Long

Senior Designer: Seokin Jang

SVP, Head of Design: Matt Hernandez

Editors: John Brocker, Hunter Bennett

Marketing Manager: Nikki Krivanek

Creative Director: Colleen Adams

VP, Creative Director: Becca Schader

EVP, Creative: Terry Minogue

Sr Director, Program and Originals Marketing: Sam Polifka

VP, Creative, Amy Twilley

Fatal Attraction, a series based on the 1987 movie of the same name airs on Paramount+ on April 30, starring Lizzie Caplan and Joshua Jackson. We made the graphics package for the promos.

Senior Designer: Seokin Jang

Senior Director, Design: Michael Sutton-Long

Lead Designer: Stephanie Krueger

SVP, Head of Design: Matt Hernandez

Editors: John Brocker, Hunter Bennett

Marketing Manager: Nikki Krivanek

Creative Director: Colleen Adams

VP, Creative Director: Becca Schader

EVP, Creative: Terry Minogue

Sr Director, Program and Originals Marketing: Sam Polifka

VP, Creative, Amy Twilley

Fatal Attraction, a series based on the 1987 movie of the same name airs on Paramount+ on April 30, starring Lizzie Caplan and Joshua Jackson.We released four teases to promote the show, giving viewers a taste of all to come.

Motion Ideation: Lindsay Daniels
Motion Director: Chad Cooperman
DP: Anghel Decca
Senior Director, Design: Michael Sutton-Long
Senior Designer: Seokin Jang
SVP, Head of Design: Matt Hernandez
Editors: John Brocker, Hunter Bennett
Marketing Manager: Nikki Krivanek
Creative Director: Colleen Adams
VP, Creative Director: Becca Schader
EVP, Creative: Terry Minogue
Sr Director, Program and Originals Marketing: Sam Polifka
VP, Creative, Amy Twilley

For the origin story of Grease, we worked on this textural toolkit, take cues from the costume worn in the show.

Designer: Kailey Stephen-Lane
Lead Designer: Stephanie Krueger
Senior Director, Design: Michael Sutton-Long
Senior Project Manager, Design: Aurora Albi-Mercier
Director of Operations, Design: Scott Regier

Campaign Creative Directors: Stacey Batzer, Noah Rashba, Nikki Krivanek
VP Creative: Becca Schader
Project Manager: Ally Cerutti

Picard S3 is the end of an era, the Star Trek Next Generation cast are reunited for one last journey into the final frontier and all the emotions that come with it are at the forefront.

To begin the creative, we partnered with director Ric Serena who crafted this beautiful lighting style with DP Anghel Decca. LED panels around the cast kept movement and color dynamic, while allowing the actors to communicate with the viewer through the lens. A sense of an end of an era, a final goodbye, a journey into the unknown persisted through the whole shoot and creative.

We then worked with agency, Arterie to take this creative and place on digital billboards across the US

Lead Designer: Robin Spehar

Creative Director: Jess Katzentstein

Director: Ric Serena

Designer: Aaron Hendricks

Senior Director, Design: Michael Sutton-Long

Agency: Arterie

VP Creative: Ben Cochran

VP Content Strategy: Yetee Osunsanmi

VP Marketing: Jen Hanuluk, Erika Gesue

Project Manager: Tamar Bessos

SVP Head of Design: Matt Hernandez

SVP Creative: Terry Minogue

SVP Creative, CBS: Laurel Dusenberry

Rabbit Hole is a series launching on Paramount+ in March 2023 - starring Kiefer Sutherland as John Weir, a master of deception in the world of corporate espionage, framed for murder by powerful forces with the ability to influence and control populations.

We created this animated key art for the show to launch at the TCAs and beyond.

Director: Chris Kneller
Lead Designer: Kelly Bolton
Senior Project Manager, Design: Aurora Albi-Mercier
Senior Director: Design: Michael Sutton-Long
Audio: Joe Lorenzetti
Marketing Manager: Devin Rome
Supervising Producer: Vanessa Brandon
VP Creative: Kevin Bjelajac
SVP Design: Matt Hernandez
EVP Creative: Terry Minogue

We tasked the female-led agency Cream to create this teaser promo for Rise of the Pink Ladies.

First revealed in Times Square on New Years Eve 2022.

Agency: Cream

Senior Director, Design: Michael Sutton-Long

Lead Designer: Stephanie Krueger

Designer: Kailey Stephen-Lane

Senior Design Project Manager: Aurora Albi-Mercier

Design Manager: Kelsey DeWeerd

Campaign Project Manager: Ally Cerutti

VP Creative Director: Becca Schader

Creative Director: Stacey Batzer

Producers: Nikki Krivanek, Noah Rashba

Marketing Leads: Megan Happ, Claudia Franklin, Bennie Webber

1923 Premiered on Paramount+ in December 2022.

Working on promoting this show was a fantastic adventure - from time lapses in the mountains of Montana, fun nights out in Butte, slow mo shoots and premieres in Hollywood and seeing the art up across the nation.

Oh, and also, I got to direct Harrison Ford and Helen Mirren. Not something I ever thought I would get to say in life.

Thanks so much for all the opportunities, Matt Hernandez, Becca Schader and Terry Mingogue. And a thank you to my talented partners in crime Chris Kneller, Stephanie Krueger, Robin Spehar, Matt Ryan, Sarah Coulter, Aurora Albi-Mericer, Steve Chan, Tara Marin, Evan Harris, Kelsey DeWeerd and so many others.

1923 is the second installment in the Yellowstone Origin Story, starring Harrison Ford and Helen Mirren.

From being out among the mountains of Montana to a custom phantom graphic package shoot in Hollywood, the team put its all into creating this remarkable look for the show.

This is our digital asset featuring the orotones from Sarah Coulter - used across the internet and DOOH.

Design Director: Chris Kneller
Lead Designer: Robin Spehar
Lead Designer: Stephanie Krueger
Senior Designer: Matt Ryan
Senior Director, Design: Michael Sutton-Long
Senior Project Manager, Design: Aurora Albi-Mercier
SVP, Head of Design: Matt Hernandez
VP, Creative Director: Becca Schader
Creative Director: Evan Harris
Photographer: Sarah Coulter
SVP Creative, Terry Minogue
Project Manager: Erin Oberle
Marketing Leads: Megan Happ, Claudia Franklin, Bennie Webber
VP Marketing: Amy Twilley
Content Strategy: Evan Otis

1923 is the second installment in the Yellowstone Origin Story, starring Harrison Ford and Helen Mirren.

From being out among the mountains of Montana to a custom phantom graphic package shoot in Hollywood, the team put its all into creating this remarkable look for the show.

This is the Seek trailer - the first of many to come.

Design Director: Chris Kneller

Lead Designer: Stephanie Krueger

Senior Director, Design: Michael Sutton-Long

Senior Project Manager, Design: Aurora Albi-Mercier

SVP, Head of Design: Matt Hernandez

VP, Creative Director: Becca Schader

Creative Director: Evan Harris

SVP Creative, Terry Minogue

Music: Joe Lorenzetti

Project Manager: Erin Oberle

Marketing Lead: Megan Happ

VP Marketing: Amy Twilley

Promos:
Producer: Kelli Garrahan
Creative Director: Nicole Dobbs
VP Creative: Mike Davidowitz

Congratulations to the Paramount+ Creative and Marketing team for 16 Clio wins.

GOLD - 1 win
Star Trek: Strange New Worlds - Logo Worlds Social Post (Television/Series: Social Media - Audio/Visual Social Single Video)

SILVER - 6 wins
Halo - SXSW Drone Activation (Television/Series: Experiential/Events)

The Offer - Key Art: "The Office" (Television/Series: Key Art Craft - Photography)

The Offer - Vignettes (Television/Series: Brand & Program Identity - Idents, Bumpers & Interstitials)

Star Trek: Picard - S2 Bus Shelter (Television/Series: Out of Home - Bus Shelter)

Star Trek: Picard - Key Art (Television/Series: Key Art, One-Sheet/Domestic)

Star Trek: Strange New Worlds - Windows to the Worlds Social Posters Campaign (Television/Series: Digital/Mobile & Social Media Craft - Graphic Design)

BRONZE - 9 wins

P+ Mountain of Entertainment 2.0 - "Bonfire" (Television/Series: Special Shoot Spot/Promo - Channel/Network Branding)

P+ Mountain of Entertainment 2.0 - "Bonfire" (Television/Series: Spot/Promo - Channel/Network Branding)

1883 - Animated Motion Tintype (Television/Series: Video Promo Craft - Motion Graphics)

Evil - S3 Social Campaign (Television/Series: Social Media - Social Content Campaign)

Evil - S3 Trailer (Television/Series: Trailer - Drama)

Halo - On-Air Campaign (Television/Series: Video Promo Mixed Campaign - SciFi)

Star Trek: Strange New Worlds - Logo Worlds (Television/Series: Brand & Program Identity - Streaming Graphic Package)

Star Trek: Strange New Worlds - Windows to the Worlds Teaser (Television/Series: Video Promo Craft - Motion Graphics)

Star Trek: Strange New Worlds - Windows to the Worlds (Television/Series: Video Promo Craft - Motion Graphics)

To launch 1923, we wanted to engage the fans of its prequel 1883 and the biggest show on tv - Yellowstone. The team travelled to Montana to shoot this beautiful time-lapse photography of the sun rising over a barn brandished with the famous Y.

We transitioned from the 1883 logo to the 1923 logo over this time-lapse, setting the tone for the show’s marketing and exciting fans across the world. This also transitioned our social handles from 1883 to 1923.

Lead Designer: Stephanie Krueger
Design Director: Chris Kneller
Senior Director, Design: Michael Sutton-Long
Senior Project Manager, Design: Aurora Albi-Mercier
SVP, Head of Design: Matt Hernandez
VP, Creative Director: Becca Schader
Creative Director: Evan Harris
Music: Joe Lorenzetti
Project Manager: Erin Oberle
Marketing Lead: Megan Happ
VP Marketing: Amy Twilley

We animated the great key art for Tulsa King and put it as many places as we could!

Senior Designer: Seokin Jang
Senior Project Manager, Motion Design: Aurora Albi-Mercier
Senior Project Manager, Key Art Design: Tara Marin
Senior Director, Motion Design: Michael Sutton-Long
Senior Director, Key Art: Steve Chan
SVP, Head of Design: Matt Hernandez.
SVP, Creative: Terry Minogue.

VP, Creative: Becca Schader
Campaign Manager: Ally Cerutti

When the opportunity came along to take over the largest screen in the world, we suggested an NFL live game could be incredible. We then blew this out even further, turning this into a 3D space to promote NFL on Paramount+, with giant footballs falling into the space and filling it up.

Some incredible animation from in-house team to make this work.

This is the first time a live stream has ever happened on a 3D screen.

Senior Designer: Kelly Bolton
Senior Director, Design: Michael Sutton-Long
Director, Design: Chris Kneller
Project Manager: Aurora Albi-Mercier
SVP, Head of Design: Matt Hernandez
Senior Creative Director: Evan Harris
Creative Director: Andew Rizzi
Project Manager, Andrew Katz
SVP, Creative: Terry Minogue
VP Marketing: Christine Walsh
Senior Marketing Manager: Courtney Sullivan
Director Marketing: Sam Johnson

Every year Paramount+ creates a huge event around Star Trek Day to announce all the new happenings in the Star Trek Universe. We helped by creating an AR filter and a 1 Times Square takeover. Here's the Times Square takeover.

Designer: Robin Spehar
Senior Director of Design: Michael Sutton-Long
Creative Director: Jessica Katzenstein
Project Manager: Aurora Albi-Mercier
VP Creative: Ben Cochran
SVP Design: Matt Hernandez
Marketing Director: Kristen Humphries
VP Marketing: Jen Hanulak

Picard S3 is the end of an era, the Star Trek Next Generation cast are reunited for one last journey into the final frontier and all the emotions that come with it are at the forefront.

This teaser was released at San Diego Comic-Con 2022, with a panel with the cast.

To begin the creative, we partnered with director Ric Serena who crafted this beautiful lighting style with DP Anghel Decca. LED panels around the cast kept movement and color dynamic, while allowing the actors to communicate with the viewer through the lens. A sense of an end of an era, a final goodbye, a journey into the unknown persisted through the whole shoot and creative.

Much more to come on this campaign… this is just the beginning.

Creative Director: Jess Katzentstein
Director: Ric Serena
Designer: Ian Houser
Senior Director, Design: Michael Sutton-Long
VP Creative: Ben Cochran
VP Content Strategy: Yetee Osunsanmi
VP Marketing: Jen Hanuluk
Project Manager: Tamar Bessos
SVP Head of Design: Matt Hernandez
SVP Creative: Terry Minogue
SVP Creative, CBS: Laurel Dusenberry

Every year Paramount+ creates a huge event around Star Trek Day to announce all the new happenings in the Star Trek Universe. We helped by creating an AR filter and a 1 Times Square takeover.

Here’s the AR filter, modeled by the cast of Strange New Worlds!

Senior Designer: Kelly Bolton
Designer: Sam Pfannkuche
Senior Director, Design: Michael Sutton-Long
Director, Design: Kelsey DeWeerd
Project Manager, Design: Aurora Albi-Mercier
Social Leads: Kyle Jones, Zach Ames
VP Social: Dave Perry
SVP Design: Matt Hernandez
SVP Creative: Terry Minogue

Season 6 of Seal Team was the first time this show came fully to Paramount+, moving from CBS. We wanted to elevate the look from previous seasons to match this - landing on this great digital topographical look.

Senior Designer: Matt Ryan
Senior Director, Design: Michael Sutton-Long
Project Manger, Design: Aurora Albi-Mercier
SVP, Head of Design: Matt Hernandez
Creative Director: Stacey Batzer
SVP, Creative: Terry Minogue

SkyMed, a new drama about a team of paramedics in Canada came to Paramount+ in 2022. Our team worked on a great looking graphics package, elevating the promotion for this show.

Senior Designer: Brian Frank
Senior Director, Design: Michael Sutton-Long
Project Manager, Design: Aurora Albi-Mercier
SVP, Head of Design: Matt Hernandez
Creative Director: Stacey Batzer
SVP, Creative: Terry Minogue

Paramount+ won 12 awards at Promax 2022 and I was the lucky attendee who got to go up on stage, alongside the great folk from Loyal Kaspar and my great coworker Robin Spehar. Despite feeling like a massive fraud claiming the awards that so many others deserved more than myself, it was a massive honor to be there. Everyone at Paramount+ and our partners should be very, very proud.

STREAMING: BRAND IMAGE PROMO - GOLD for Expedition

STREAMING: BRAND IMAGE PROMO CAMPAIGN - GOLD for Expedition

UNSCRIPTED: CLIP-BASED PROGRAM PROMO - SILVER for The Challenge

UNSCRIPTED: PROGRAM PROMO - SILVER - Drag Race All Stars S6

TOTAL BRAND IMAGE PACKAGE - GOLD - Brand Identity

PROGRAM DESIGN PROMO - GOLD - 1883 Motion Tintype

MOTION GRAPHICS - SILVER - 1883 Motion Tintype

STREAMING: BRAND IMAGE - REBRAND, REFRESH OR LAUNCH - GOLD - Expedition

STREAMING: BRAND IMAGE - REBRAND, REFRESH OR LAUNCH - BRONZE - Brand Identity

BEST USE OF SCORE OR MUSIC WITHOUT LYRICS - SILVER - Halo Trailer

11. SPORTS: PROGRAM PROMO OR CAMPAIGN - Silver - Inside the NFL

12. DOCUMENTARY: PROGRAM CAMPAIGN - GOLD - Cher and the Loneliest Elephant

Jerry & Marge Go Large is a Paramount+ Original Movie starring Bryan Cranston, Annette Bening, Rainn Wilson and Larry Willmore, that retells the real life tale of a couple who win the lottery and use the money to revive their small town

We created a date tease for this and worked with Creative Director Colleen Adams and agency Arterie to art direct the OOH - we got lucky to come across this beautiful NYC image with the art in the center on 1 Times Square.

The Star Trek: Strange New Worlds Key Art team worked with agency LA and photographer James Dimmock to create beautiful character portraits for the show coming to Paramount+

The in-house motion design team did the art justice, animating each one with great attention to detail to be used for out of home and social use.

Motion Design Team:
Senior Designer: Robin Spehar
Designer: Kailey Stephens-Lane
Designer: Moravia Roman
Designer: Burt Rutherford
Designer: Amanda Huynh
Project Managers: Aurora Albi-Mercier and Angie Light
Director of Motion Design Operations: Scott Regier
Senior Director: Michael Sutton-Long

Key Art Team:
Agency: LA
Photographer: James Dimmock
SVP Head of Design: Matt Hernandez
SVP Creative: Terry Minogue
VP Art: Kristina Jensen
Art Director: Breanna Murphy

Scroll Down for more!

For Star Trek: Strange New Worlds’ launch we created these animations of the main characters stepping through the iconic Star Trek delta from one world to another. These rolled out on social media and digital out of home boards across the US, fans loved the spirit of exploration.

This process was begun with a blue screen shoot in Toronto, directed over Zoom, with the wonderful cast stepping through an imaginary delta. All credit goes to the wonderful Robin Spehar who took the footage animating it beautifully, adding parallax, creatures, dust particles and gloss.

Senior Designer: Robin Spehar
Senior Director of Design: Michael Sutton-Long
SVP, Head of Design: Matt Hernandez
Creative Director: Jessica Katzenstein
Project Manager, Design: Aurora Albi-Mercier
Project Managers, Creative: Vanessa Brandon, Erika Gesue, Tamar Bessos
VP’s of Creative: Ben Cochran, Angela Gervasio-Hewett
SVP Creative, Terry Minogue

Backgrounds created by Eclipse.

For the launch of Star Trek: Strange New Worlds, we tasked our great partners at Nathaniel Howe Studios to tease the worlds to the fans. We worked with them on this great 30 second piece, moving from window to window, world to world, with plenty of Easter eggs for fans along the way.

Agency partner: Nathaniel Howe Studios and Nathaniel Howe 

SVP, Head of Design: Matthew Hernandez 

Project Manager, Design: Aurora Albi-Mercier

Project Manager: Vanessa Brandon

Senior Director, Design: Michael Sutton-Long

Director of Operations, Design: Scott Regier

Senior Designer: Robin Spehar

Creative Director: Jessica Katzenstein

VP, Creative: Ben Cochran

VP, Creative: Angela Gervasi -Hewett 

VP Content Strategy: Yetee Osunsanmi

VP Marketing: James Stewart Cullen 

VP Marketing: Jen Hanulak

SVP, Creative: Terry Minogue

To launch Star Trek’s new series Strange New Worlds, we tasked the great minds at State to help us with tease the worlds the viewers will be visiting. Tons of research of the original series and the locations to come, we landed on these incredible illustrated logo treatments, fully immersing us in the life of these strange new worlds.

Agency partner: http://statedesign.tv

SVP, Head of Design: Matt Hernandez
SVP, Creative: Terry Minogue
VP, Creative: Angela Gervasio-Hewett
Creative Director: Jessica Katzenstein
Senior Director, Design: Michael Sutton-Long
Senior Designer: Robin Spehar
Project Manager: Vanessa Brandon
Project Manager, Design: Aurora Albi-Mercier
Audio: Gavin at EchoLab

We created and animated these character cards for The Offer based on contact sheets from our great photographer Sarah Coulter.


Senior Motion Designer: Seokin Jang

Design Manager: Kelsey DeWeerd

Design Project Manager: Aurora Albi-Mercier, Angie Light

Campaign Project Manager: Vanessa Brandon, Cody Plumlee

Senior Director, Design: Michael Sutton-Long

VP Creative Director: Becca Schader

Creative Directors: Jedd Scher, Emmanuelle Lebeouf

Photographer: Sarah Coulter

VP Photography: Christine Ramage

Director PR: Nikki Kozel

SVP, Head of Design: Matt Hernandez

SVP Content Strategy: Malene Sam

SVP Creative Director: Terry Minogue

CMO: Domenic Dimeglio

The Offer is an upcoming biographical-drama miniseries about the development and production of Francis Ford Coppola's landmark gangster film The Godfather (1972), premiering on April 28, 2022, on Paramount+.

We created vignettes - snapshots of the original movie, retold, to promote the show. It was great to be on-set working with Director Chad Cooperman and DP Anghel Decker to execute the vision put in place by Matt Hernandez and Becca Schader. Following, taking this footage back to Paramount+ and working with our great in-house designers and producers to complete. These are used for promotional purposes on-air, in digital out of home and social.

Senior Designers: Stephanie Krueger, Jon Dixon
Senior Director: Michael Sutton-Long
Project Manager, Design: Aurora Albi-Mercier
Director of Operations, Design: Scott Regier
Project Manager, Creative: Cody Plumlee
Executive Producer: Emmanuelle Lebeouf
Director: Chad Cooperman
DP: Anghel Decker
Director, Marketing: Iris Lee
Director, Creative: Jedd Scher
VP Creative: Becca Schader
VP, Content Strategy: Yetee Osunsamni
SVP, Design: Matt Hernandez
SVP, Creative: Terry Minogue
SVP, Content Strategy: Malene Sam

Halo launched with this huge spot, created by the in-house team at Paramount+, effects created by Martin Karlsson and team. I helped art direct the spot and design, but all credit goes to those below!

SVP Design: Matt Hernandez
SVP Creative: Terry Minogue
VP Creative: Kevin Bjelajac
Project Manager: Vanessa Bradon
Senior Designer: Kelly Bolton
Project Manager, Design Aurora Albi-Mercier



Martinkarlsson – Creative Director, VFX

Terrance Tornberg – CG & Compositing

@a.to.the.n – CG & Compositing

Ryan Ingram – Concept Art

@yatesholley – Motion Graphics

John Kim – Motion Graphics

@fritz.ta.gram – Production Coordinator

With special thanks to @philoso_phia

Finishing by MOCEAN

Amy Palmer – VP, Client Partnerships

Lauren Counter – VP, Creative Director

Taylor Taynton – Senior Producer

Seth Brown – Head Writer

Eric Cheng – Creative Coordinator

Dave Lacey – Editor

MOCEAN FINISH

Ken Peltan – VP, Post Production

Drew Nudi – Associate Post Production Supervisor

Douglas Salkin – SVP, Post Production

Mateusz Milosinski – Conform Artist & Colorist

Brian Magill – Lead Audio Mixer

Vocal arrangements by @louisweeks

Vocals by Eric Downs, Brandon Lehman, and Chloe Wieczorek

Halo, Paramount+’s biggest swing yet, launched to record ratings for the streaming service in March 2022.

I was lucky enough to be part of the great team that created some incredible promotional material for the show, from drones above Austin to painted walls in Brooklyn, hotel takeovers in Las Vegas, billboards in Los Angeles and digital screens in Times Square.

Designers: Kelly Bolton, Ian Houser, Brian Frank, Matt Ryan.
SVP Design: Matt Hernandez
VP Creative Director: Kevin Bjelajc,
Project Manager, Creative: Vanessa Brandon
Art Director, Kelsey DeWeerd
Senior Director, Design, Motion: Michael Sutton-Long
Senior Director, Design, Display: Mark Weinstein
Senior Director, Design, Key Art: Steve Chan
Project Managers, Design: Aurora Albi-Mercier, Natalie Martyn
SVP Creative: Terry Minogue

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These beautiful posters for the main characters of Halo were created by Kelsey DeWeerd and team. Kelly Bolton, our expert animator took these and developed a technique using depth matting to add unique depth and volume to a still image. He and designer Ian Houser animated all 7 of these between them, used in social, billboard placements across the globe.

Art Director: Kelsey Deweerd
Senior Designer: Kelly Bolton
Designer: Ian Houser
Project Manager: Aurora Albi-Mercier
Senior Director, Design: Michael Sutton-Long
SVP Head of Design: Matt Hernandez
VP, Creative: Kevin Bjelajac
Project Manager: Vanessa Brandon
SVP Creative, Terry Minogue

Picard S2 Launched in March 2022, with some beautiful artwork shot by photographer James Dimmock and the in-house Paramount+ team, partnering with creative agency Rhubarb.

We took the key art and animated, applying it to some of the most premium OOH locations in the US, including multiple screens in Times Square, World Trade Center, the New York City Subway and billboards across Los Angeles.

SVP, Head of Design: Matt Hernandez
Senior Director, Display Design: Mark Weinstein
Senior Director, Key Art Design: Steve Chan
VP’s Creative: Angela Gervasio-Hewett, Ben Cochran
Art Director: Breanna Murphy
VP Art: Kristina Jensen
Project Manager: Vanessa Brandon
VP Photography: Christine Ramage
Creative Director: Jessica Katzenstein
Photographer: James Dimmock
SVP Creative: Terry Minogue
Creative Agency: Rhubarb

Designers: Ian Houser, Brian Frank, Burt Rutherford, Moravia Roman
Senior Designer: Robin Spehar
Senior Director, Motion Design: Michael Sutton-Long
Project Manager, Design: Aurora Albi-Mercier
Project Coordinator: Angie Light
Designer: Adam Postlewaite, Israel Valdez

Director Marketing: Jamyla Willer
Associate Marketing Manager: Sara Krol
Marketing Coordinator: Yasmeen Ahmed
Project Manager: Tamar Bessos
VP Marketing: Jen Hanulak
VP Marketing: James Cullen
SVP Marketing: Shawn Silverman
Content Strategy Manger: Danielle Taylor
VP Content Strategy: Yetee Osunsanmi
SVP Content Strategy: Malene Sam

Star Trek: Picard S2 is based in modern day Los Angeles, so we crafted a campaign to bring the cast to the streets of Hollywood.

We took this from shoot to final delivery - it was so fun to direct the incredible cast on set in Santa Clarita on green screen - work with our in-house marketing team to find the right buys and then deliver against it.

This included scoping out our bus shelters in West Hollywood, shooting the backdrops at various times of day, working out focal lengths and perspective lines to really fool the eye that our cast was arriving in LA.

Robin Spehar, Senior Designer

Aurora Albi-Mercier, Project Manager

Michael Sutton-Long, Senior Director, Design

Burt Rutherford, Designer

Scott Reger, Director

Matt Hernandez, SVP Design

Vanessa Brandon, Project Manager

Angela Gervaso-Hewett, VP Creative Director

Jessica Katzenstein, Creative Director

Ben Cochran - VP, Creative Director

Terry Minogue, SVP Design

Jamyla Willer, Director, Marketing

Yasmeen Ahmed, Marketing Coordinator

Sara Krol, Associate Marketing Manager

DP: Anghel Decker

Agency Concept: TOMMY

Star Trek: Picard S2 is based in modern day Los Angeles, so we crafted a campaign to bring the cast to the streets. This one was based on a Magritte painting - it was great to bring such artistry to the marketing for Star Trek.

We took this from shoot to final delivery - it was so fun to direct the incredible cast on set in Santa Clarita on green screen - work with our in-house marketing team to find the right buys and then deliver against it.

Robin Spehar, Senior Designer


Aurora Albi-Mercier, Project Manager


Michael Sutton-Long, Senior Director, Design


Scott Reger, Director


Matt Hernandez, SVP Design


Vanessa Brandon, Project Manager


Angela Gervaso-Hewett, VP Creative Director


Jessica Katzenstein, Creative Director


Ben Cochran - VP, Creative Director


Terry Minogue, SVP Design


Jamyla Willer, Director, Marketing


Yasmeen Ahmed, Marketing Coordinator


Sara Krol, Associate Marketing Manager


Kristina Jensen - VP Art

Breanna Murphy - Art Director

DP: Anghel Decker


The Offer is an upcoming biographical-drama miniseries about the development and production of Francis Ford Coppola's landmark gangster film The Godfather (1972), premiering on April 28, 2022, on Paramount+.



We created a graphics package for this great show, rooted in the visual language of The Godfather, but with one step removed - based in the filmic look of the retold story.

Senior Designer: Jon Dixon

Senior Director: Michael Sutton-Long

Project Manager, Design: Aurora Albi-Mercier

Director of Operations, Design: Scott Regier

Project Manager, Creative: Cody Plumlee

Executive Producer: Emmanuelle Lebeouf


Director, Marketing: Iris Lee

Director, Creative: Jedd Scher

VP Creative: Becca Schader 

VP, Content Strategy: Yetee Osunsamni

SVP, Design: Matt Hernandez

SVP, Creative: Terry Minogue

SVP, Content Strategy: Malene Sam
Editor: Andrew Stern
Edit Houses: Motive & Buddha Jones

One of the biggest qualification games for the 2022 World Cup aired on Paramount+. We created a promotional campaign for the MEXICO VS USA game with a graphics package based around the contributing factor that often affects the North American rivalry - the altitude. This game broke viewership records for Paramount+ - ending a 0-0 draw with USA making the best chances at the Estadio Azteca in Mexico City.

Senior Designer: Jon Dixon
Senior Director, Design: Michael Sutton-Long
Director of Motion Design Operations: Scott Regier
Project Manager, Design: Aurora Albi-Mercier
SVP Design: Matt Hernandez
Editor: Nick Kofski
Senior Marketing Manager: Andrew Rizzi
Senior Creative Director: Evan Harris
Project Manager, Creative: Andrew Katz
SVP Creative: Terry Minogue

Paramount+ has a new original series - The Offer - a scripted show based on the making of The Godfather. We revealed the date with this fun creative - a blend of photography, treatment, 2D and 3D animation - revealing the major players, the setting and a nod to the original logo.

Senior Motion Designer: Jon Dixon
Designer: Edwin Alvarenga
Design Manager: Kelsey DeWeerd
Design Project Manager: Aurora Albi-Mercier
Campaign Project Manager: Vanessa Brandon, Cody Plumlee
Senior Director, Design: Michael Sutton-Long
VP Creative Director: Becca Schader
Creative Directors: Jedd Scher, Emmanuelle Lebeouf
Photographer: Sarah Coulter
VP Photography: Christine Ramange
Director PR: Nikki Kozel
SVP, Head of Design: Matt Hernandez
SVP Content Strategy: Malene Sam
SVP Creative Director: Terry Minogue
CMO: Domenic Dimeglio

1883, A prequel to Taylor Sheridan’s Paramount Network drama series “Yellowstone,” premiered on Paramount+ in December 2021 to record ratings.

We worked with renowned photographer Sarah Coulter to shoot beautiful ambrotypes - a photographic process on glass of the era the show is based in. On the same shoot, on set in Texas, Evan Harris directed motion vignettes of each character.

Once the ambrotypes were developed we followed with a further shoot in New York, where, using a Phantom camera we shot slow motion shots of the development process, with water, fire, magnesium flashes and light bulbs exploding.

All these assets made their way to our great animator, Matt Ryan who spent many weeks building 4 character pieces and a 30 second and 15 second featuring all four main characters.

Once approved and with audio added, these motion pieces were then resized for motion billboards across America.

Now the winner of two Promax awards. Please enjoy the second video here, behind the scenes and the making-of.

Photographer: Sarah Coulter
SVP, Head of Design: Matt Hernandez
Senior Designer: Matt Ryan
Senior Director, Design: Michael Sutton-Long
Project Manager: Aurora Albi-Mercier
Designer: Rachel Brickel
Creative Director: Evan Harris
Project Manager, Design: Ally Cerutti
SVP, Creative, Terry Minogue
Director of Photography, Motion: Lane Savage
Line Producer: James Lampmann
Senior Prouducer: Chris Daviau
VP, Art: Angelina Battista
Vegas Hotel Senior Art Director: Yenting Chuang
Vegas Hotel Senior Designer: Jason Dubin
Times Squrare Senior Designer: Seokin Jang

We animated the key art for Mayor of Kingstown, Taylor Sheridan’s new show on Paramount+ starring Jeremy Renner, Kyle Chandler and Dianne Weist.

Renner stands alone on a dock, a chain snaking across the deck towards him. Our great animator, Jason Dubin, built the chain in 3D, animated a camera across the chain, stopping at the names of the talent, before landing on an animated version of the static art, the water hitting the docks, the smoke rising from the stacks in the background.

This was then sized for many motion billboards across America, including Times Square, Dallas airport and SoFi stadium in LA.

Senior Designer: Jason Dubin
SVP, Head of Design: Matt Hernandez
Senior Designer: Michael Sutton-Long
Designer: Jermaine Saunders
Project Manager: Aurora Albi-Mercier
Creative Director: Evan Harris
SVP Creative: Terry Minogue
Project Manager: Ally Cerutti

Key Art:
VP, Art: Angelina Battista
Senior Art Directors: Jamey Welch, Yenting Chuang
Project Managers: Ian Kahn, Trisha Novy

GUILTY PARTY is Paramount+’s Original Series following Beth Burgess (Kate Beckinsale), a discredited journalist desperate to salvage her career by latching on to the story of a young mother, embarking on a dramatic, yet whimsical journey to discover the truth behind a a young mother’s crimes.

All branding and design work was created by our in-house team.

SVP Creative: Terry Minogue
SVP Design: Matt Hernandez
Senior Director, Design: Michael Sutton-Long
Creative Director: Jedd Scher
Executive Producer: Emmanuelle Lebeouf
Motion Designer: Brian Frank
Logo Designer: Jon Dixon
Project Manager, Design: Aurora Albi-Mercier
Project Manager: Gillian Kuhlman
Director Content Strategy: Michael Tenney

We were v excited to learn the new Kacey Musgraves film of her new album, Star-Crossed was hitting Paramount+. We worked with her team at Interscope to get the word out that it was on the streaming service.

SVP Creative: Terry Minogue
Senior Director, Design: Michael Sutton-Long
Creative Director: Evan Harris
Senior Designer: Matt Ryan
Project Manager, Design: Aurora Albi-Mercier
Project Manager: Gillian Kulhman
Marketing Lead: Susan Antoni
SVO Marketing: Shawn Silverman


Film images: From Interscope

Paramount+ has a new original series - The Offer - a scripted show based on the making of The Godfather. We wanted to tell the world about it being now in production, but without any assets we had to create it from scratch. Leaning into the mythology and the look of the show, we created this tease - the script sitting in the dappled sunlight of Don Corleone’s office desk.

Motion Designer: Kelly Bolton
Storyboard Designer: Edwin Alvarenga
Design Manager: Kelsey DeWeerd
Design Project Manager: Aurora Albi-Mercier
Campaign Project Manager: Vanessa Brandon
Senior Director, Design: Michael Sutton-Long
SVP, Head of Design: Matt Hernandez
VP Editorial: Chris Carle
VP Social Media Director: Dave Perry
VP PR: Morgan Seal
SVP Content Strategy: Malene Sam
SVP Creative Director: Terry Minogue
CMO: Domenic Dimeglio

Paramount+ launched its Mountain of Movies campaign in summer 2021, we designed custom graphics based on the brand and applied them to the great cuts from Ultrabland.

Senior Designer: Jason Dubin
Designer: Ian Houser
Project Manager, Design: Aurora Albi-Mercier
Senior Director, Design: Michael Sutton-Long
SVP Design, Matt Hernandez

Edit house: Ultrabland
Executive Producer: Emmanuelle Leboeuf
Senior Creative Director: Jedd Scher
Project Manager: Dara Driscoll
SVP Creative: Terry Minogue

Why Women Kill is back for Season 2, which is set in 1949. Inspired by the key art tease, we created this macabre spot, where everything is perfect on the outside but beneath, ‘secrets are buried’. Some incredible animation work by Robin Spehar.

CMO: Domenic Dimeglio
SVP Creative Marketing: Sarah Labrache
SVP Creative Marketing: Terry Minogue

VP Creative Director: Angela Gervasio-Hewett
VP Design, Creative Marketing: Matt Hernandez

VP Creative, CBS: Sam Williams
Senior Director Design: Michael Sutton-Long
Creative Director: Colleen Adams
Senior Designer: Robin Spehar

Designer: Tagori Vilela

Art Director: Johanna Huss

Art Director: Ben Plimpton

Project Manager: Vanessa Brandon

Project Manager, Design: Aurora Albi-Mercier

Paramount+, a brand new streaming product, launched on March 4. It takes all the best of ViacomCBS’ content and adds to everything from CBS All-Access. I started a new role with the team back in November. An insane amount of effort and man hours went into creating the brand, optimizing it and iterating for all kinds of media buys.

All the hard work was unveiled over February and March, starting with a huge amount of creative for Super Bowl LV, leading into the launch and beyond. This spot was our brand spot, showing off the breadth of content on to the streaming service.

CMO: Domenic Dimeglio
SVP Consumer Marketing: Tammy Henault
SVP & Creative Director: Sarah Labrache
SVP Creative Marketing: Terry Minogue
SVP Head of Design: Matt Hernandez
SVP Project Management: DeRon Fields
SVP Post Production: Damien Demary
Director of Marketing Operations: Andrea Torres
Senior Creative Director: Jedd Scher
Senior Director Design: Michael Sutton-Long
Director of Video Production: Steve Davis
Director of Project Management: Karina Kliss
Executive Producer: Emmanuelle Lebeouf
Brand Marketing Manager: Allison Mickler
Project Manager: Aurora Albi-Mercier
Project Manager: Gillian Kuhlman

Creative Agency: Droga5
Design Agency: Loyal Kaspar

I’ve recently moved roles from the Viacom side of ViacomCBS to work at CBS All Access, soon to become Paramount+.

Coyote, a show originally slated to be on Paramount Network has followed me - it premieres next week on CBS All Access. Its great to get it out and into the world!

Paramount Network:
Art Directors: Milinda Zumpano, Alysson Castro & Yenting Chuang
Animator: Seokin Jang
Creative Director Design: Michael Sutton-Long
VP Design: Dominique Vitali
Design Project Manager: Alexandra Jacoby
Editorial Creative Director: Nicole Dobbs
VP Brand Creative: Mike Davidowitz
SVP Brand Creative: Terry Minogue

CBS All Access:
Creative Director, Design: Michael Sutton-Long
Designer: Robin Spehar
Senior Manager Video Production: Steve Davis
SVP Design: Matt Hernandez
VP Creative Director: Angela Gervasio-Hewett
SVP Brand Creative: Terry Minogue
SVP Creative Director: Sarah Labrache

My first project at CBS All Access was to work on Coyote - a show I was very familiar with as it was originally slated to be on Paramount Network.

The key art was already created by the in-house team, we animated it for various uses across social and digital.

Designer: Kelly Bolton
Senior Manager Video Production: Steve Davis
Senior Director, Video: Chris Surette
Creative Director, Design: Michael Sutton-Long
SVP Design: Matt Hernandez
VP Creative Director: Angela Gervasio-Hewett
SVP Brand Creative: Terry Minogue
SVP Creative Director: Sarah Labrache

Paramount Network’s spooky October movie programming is back from the dead for its third year.

Tim Curry is our guide this time around, narrating us on a dark-fairy tale - an animated blood-spattered journey through the murderous monthly movie line-up. The look and narration rolls out across the campaign for individual movies spots and across social. Here is the 60 second spot, 3 x 5 second spots and a 30 second spot.

Watch below. If. You. Dare. Mwa-ha-ha-ha-ha!

Design & Animation Credits:

Art Director & Illustrator: Cryssy Cheung

Design Ambassador: Trinity Choice

Senior Design Director: Michael Sutton-Long

Lead Animator: Chase Gordon

Design Project Manager: Alexandra Jacoby

Design Production Coordinator: Sydney Swartz

Senior Director Project Management: Ian Kahn

Animation Team: Seokin Jang, Candice Aquino, Victoria Fernandez, Juliana Eiger Garcia

SVP Design: Thomas Berger

Producer Credits:

Senior Writer & Producer: Emmanuelle Leboeuf

Producer: Kim Conroy

Sr Project Manager: Michelle Orsi

Editors: Brett Glass, Niajja Sheard, Kendall Valan

VP Creative Director: Mike Davidowitz

Supervising Producer: Jennifer McComb

SVP Brand Creative: Vedia Ayvaz

SVP Creative: Justin Russell

Audio: John Wilkinson

Emily in Paris, Netflix’s new show from Darren Star (Sex in the City, Younger) was originally slated to air on Paramount Network. The PN design team was enlisted to create a title sequence for the show.

The logo, designed by our in-house team is nestled in the beautiful cinematography of Paris, tracking with the camera movement with Emily passing in-front of or through it as the scene progresses.

French New Wave meets Lily Collins!

SVP Creative: Terry Minogue
VP Design: Dominique Vitali
Animator: Seokin Jang
Art Directors: Katie Dominguez & Kyungjoo Lee
Animation and Design Director: Michael Sutton-Long

Yellowstone Season 3 launched in June 2020 to outstanding ratings, the premiere was cable’s most watched Original Scripted telecast of the year.

I worked with the team to create the marketing for this huge show, from key art, billboards, motion posters, promo graphics for both on-air and off-air, BTS pieces and hundreds of digital and social elements - all of which added up to record-breaking viewership for the show.

VP Creative: Mike Davidowitz
Creative Director: Nicole Dobbs
SVP Creative: Terry Minogue
Senior Producers: Emmanuelle Lebeouf, JC Alvarez
Writer/Producer: Jessica Leaver
Editors: Carl Maguire, Collin Ruffino, Joe Pisch, Ultrabland, David Randall, Rafael Silva
Social: Breia Brissey
Project Management: Michelle Orsi

Senior Art Directors: Alysson Castro, Ben Plimpton & Kyungjoo Lee
Senior Design Director: Michael Sutton-Long
Design Project Management: Ian Kahn, Trisha Novy, Emily Scalfone & Alexandra Jacoby
Animators: Seokin Jang, Victoria Fernandez, Candice Aquino, Juliana Eiger Garcia
Social Design: Janice Mcdonnell, Ryan O’Hare, Christian Caraballo
Photography: James Minchin
VP of Design: Dominique Vitali
SVP Design: Thomas Berger
SVP Creative: Justin Russell
CMO: Jacqueline Parks

I created a fun look for our movies a couple of years ago, borrowing and inspired by the greats of movie title sequences from the past - Saul and Elaine Bass, Maurice Binder, Pablo Ferro. This has rolled out on multiple campaigns, but this summer movie campaign feels like a culmination of all that has come before it! - A labor of love on my part, leading the team from concept to final production. This is the 60 second spot for August, more on other links!

Senior Design Director: Michael Sutton-Long

Illustration & Art Director: Cryssy Cheung

Senior Director Design Operations: Ian Kahn

Project Managers: Alexandra Jacoby & Emily Scalfone

Animation: Chase Gordon, Victoria Fernandez, Candice Aquino, Seokin Jang, Juliana Eiger Garcia

VP Design: Dominique Vitali

SVP Design: Thomas Berger

Producer: Emmanuelle Lebeouf

Project Manager Production: Kim Conroy

VP Creative: Michael Davidowitz

SVPs Brand Creative: Vedia Ayvaz & Terry Minogue

SVP Creative: Justin Russell

Audio: Jody Nazarro & Ted Marcus @ Superexploder

I created a fun look for our movies a couple of years ago, borrowing and inspired by the greats of movie title sequences from the past - Saul and Elaine Bass, Maurice Binder, Pablo Ferro. This has rolled out on multiple campaigns, but this summer movie campaign feels like a culmination of all that has come before it! - A labor of love on my part, leading the team from concept to final production. This is the 30 second spot for August, more on other links!

Senior Design Director: Michael Sutton-Long

Illustration & Art Director: Cryssy Cheung

Senior Director Design Operations: Ian Kahn

Project Managers: Alexandra Jacoby & Emily Scalfone

Animation: Chase Gordon, Victoria Fernandez, Candice Aquino, Seokin Jang, Juliana Eiger Garcia

VP Design: Dominique Vitali

SVP Design: Thomas Berger

Producer: Emmanuelle Lebeouf

Project Manager Production: Kim Conroy

VP Creative: Michael Davidowitz

SVPs Brand Creative: Vedia Ayvaz & Terry Minogue

SVP Creative: Justin Russell

Audio: Jody Nazarro & Ted Marcus @ Superexploder

I created a fun look for our movies a couple of years ago, borrowing and inspired by the greats of movie title sequences from the past - Saul and Elaine Bass, Maurice Binder, Pablo Ferro. This has rolled out on multiple campaigns, but this summer movie campaign feels like a culmination of all that has come before it! - A labor of love on my part, leading the team from concept to final production. This is the 60 second spot for July, more on other links!

Senior Design Director: Michael Sutton-Long

Illustration & Art Director: Cryssy Cheung

Senior Director Design Operations: Ian Kahn

Project Managers: Alexandra Jacoby & Emily Scalfone

Animation: Chase Gordon, Victoria Fernandez, Candice Aquino, Seokin Jang, Juliana Eiger Garcia

VP Design: Dominique Vitali

SVP Design: Thomas Berger

Producer: Emmanuelle Lebeouf

Project Manager Production: Kim Conroy

VP Creative: Michael Davidowitz

SVPs Brand Creative: Vedia Ayvaz & Terry Minogue

SVP Creative: Justin Russell

Audio: Jody Nazarro & Ted Marcus @ Superexploder

I created a fun look for our movies a couple of years ago, borrowing and inspired by the greats of movie title sequences from the past - Saul and Elaine Bass, Maurice Binder, Pablo Ferro.

This has rolled out on multiple campaigns, but this summer movie campaign feels like a culmination of all that has come before it! - A labor of love on my part, leading the team from concept to final production. This is the 30 second spot for July, more on other links!

Senior Design Director: Michael Sutton-Long
Illustration & Art Director: Cryssy Cheung
Senior Director Design Operations: Ian Kahn
Project Managers: Alexandra Jacoby & Emily Scalfone
Animation: Chase Gordon, Victoria Fernandez, Candice Aquino, Seokin Jang, Juliana Eiger Garcia
VP Design: Dominique Vitali
SVP Design: Thomas Berger

Producer: Emmanuelle Lebeouf
Project Manager Production: Kim Conroy
VP Creative: Michael Davidowitz
SVPs Brand Creative: Vedia Ayvaz & Terry Minogue
SVP Creative: Justin Russell
Audio: Jody Nazarro & Ted Marcus @ Superexploder

Each NASA and Soviet space mission is a high-stakes project with an ever-present risk of failure. This series pays tribute to the bold men and women who put their lives on the line in order to get a foothold in the heavens...sometimes with spectacularly disastrous results. We also show how the close calls and catastrophes of our past paved the way for the breakthroughs of today.

The team created both key art and promo graphics, in-network package for this new factual show on Smithsonian Channel in October 2020.

Senior Art Director: Kyungjoo Lee
Senior Design Director: Michael Sutton-Long
SVP Design: Thomas Berger
Animator: Kate Lee
Design Senior Producer: Ross Jeffcoat
Design Coordinator: Kelly Mccrossin

Senior Director Project Management: Donna Tine
Senior Project Coordinator: Brianna Preziosi
SVP Brand Creative: Deva Newman

There was a lot happening in the world in 2020 and our movies spots reflected that. But we kept our fun illustrated look consistent - here's a bunch of spots to show how we did just that!

Senior Design Director: Michael Sutton-Long

Art Directors & Illustrators: Cryssy Cheung, Ben Plimpton

Animators: Seokin Jang, Juliana Eiger Garcia, Victoria Fernandez

Producer: Emmanuelle Lebeouf

Project Management: Alexandra Jacoby, Emily Scalfone, Kim Conroy

VP Design: Dominique Vitali

VP Creative: Mike Davidowitz

SVP Design: Thomas Berger

SVP Creative: Terry Minogue

Editors: Niajja Sheard, Brett Glass

Paramount Network’s brand has a flat look which works great across the board for all communications. Yet the production endcard, a 3 second logo animation, which plays at the end of all the Paramount Network shows was missing the sheen of some of the production company logos that sit around it. I dusted off my photoshop skills and storyboarded this particular animation to add that sheen and art directed the animation of the amazing Seokin Jang.

Design Director: Michael Sutton-Long
Animator: Seokin Jang
VP of Design: Dominique Vitali
SVP of Creative: Terry Minogue
Producer: Evan Harris
Project Manager: Emily Scalfone

TV Land, relaunched with a new look in February 2020, to realign with its core audience and remind its viewers that there is no better place to watch television’s hits and modern classics.

Fresh yet retro, modern yet timeless, happy and comforting, the new brand takes a slice of television and presents it back to the viewer in fun and mixed-up ways with all its layers there for the audience to enjoy.

The in-house team worked with the fantastic team over at Gretel to create this new brand, both strategically and aesthetically. Hundreds of fun promos later we launched the brand on Valentine’s Day with an appropriate We <3 TV Marathon weekend. Here’s a hot mix overview - tons of spots on other links.

SVP Creative: Terry Minogue
Creative Director: Gwenevere Powell
VP Editorial Director: Joe Boyd
VP Design: Dominique Vitali
Senior Design Directors: Katie Dominguez & Michael Sutton-Long
Art Directors: Cryssy Cheung & Hannah Assebe
Art Director Animation: Silas Starr
Animator: Juliana Eiger Garcia
Senior Director Creative Ops: Christine Visel
Project Management: Tara Marin
Senior Director Design Operations: Ian Kahn
Senior Manager Design: Emily Scalfone
Design Project Manager: Alexandra Jacoby
Editor: Rebecca Lally
Audio: John Wikinson

Agency: Gretel

TV Land, relaunched with a new look in February 2020, to realign with its core audience and remind its viewers that there is no better place to watch television’s hits and modern classics.

Fresh yet retro, modern yet timeless, happy and comforting, the new brand takes a slice of television and presents it back to the viewer in fun and mixed-up ways with all its layers there for the audience to enjoy.

The in-house team worked with the fantastic team over at Gretel to create this new brand, both strategically and aesthetically. Hundreds of fun promos later we launched the brand on Valentine’s Day with an appropriate We <3 TV Marathon weekend. Here’s some of the network IDs - more work on other panels throughout the site.

SVP Creative: Terry Minogue

Creative Director: Gwenevere Powell

VP Editorial Director: Joe Boyd

VP Design: Dominique Vitali

Senior Design Directors: Katie Dominguez & Michael Sutton-Long

Art Directors: Cryssy Cheung & Hannah Assebe

Art Director Animation: Silas Starr

Animator: Juliana Eiger Garcia

Senior Director Creative Ops: Christine Visel

Project Management: Tara Marin

Senior Director Design Operations: Ian Kahn

Senior Manager Design: Emily Scalfone

Design Project Manager: Alexandra Jacoby

Editor: Rebecca Lally

Audio: John Wikinson

Agency: Gretel

TV Land, relaunched with a new look in February 2020, to realign with its core audience and remind its viewers that there is no better place to watch television’s hits and modern classics.

Fresh yet retro, modern yet timeless, happy and comforting, the new brand takes a slice of television and presents it back to the viewer in fun and mixed-up ways with all its layers there for the audience to enjoy.

The in-house team worked with the fantastic team over at Gretel to create this new brand, both strategically and aesthetically. Hundreds of fun promos later we launched the brand on Valentine’s Day with an appropriate We <3 TV Marathon weekend. Here’s a bunch of spots - tons of other IDs and mixes on other links.

SVP Creative: Terry Minogue
Creative Director: Gwenevere Powell
VP Editorial Director: Joe Boyd
VP Design: Dominique Vitali
Senior Design Directors: Katie Dominguez & Michael Sutton-Long
Art Directors: Cryssy Cheung & Hannah Assebe
Art Director Animation: Silas Starr
Animator: Juliana Eiger Garcia
Senior Director Creative Ops: Christine Visel
Project Management: Tara Marin
Senior Director Design Operations: Ian Kahn
Senior Manager Design: Emily Scalfone
Design Project Manager: Alexandra Jacoby
Editor: Rebecca Lally
Audio: John Wikinson

Agency: Gretel

We’ve been working super hard on a rebrand of Viacom’s classic television network, TV Land with our great partners Gretel! It launches on February 14th we a We <3 TV Marathon - here’s a couple of spots as a taster of our new look!

SVP: Terry Minogue
Creative Director: Gwenevere Powell
VP Design: Dominique Vitali
Senior Design Directors: Katie Dominguez and Michael Sutton-Long
Animators: Silas Starr and Juliana Eiger Garcia
Art Directors: Hannah Assebe and Cryssy Cheung
Senior Director Operations: Christine Visel
Senior Director Design Project Management: Ian Kahn
Design Project Managers: Emily Scalfone and Alexandra Jacoby
Project Manager: Tara Marin
Editor: Rebecca Lally
Agency: Gretel

The Twilight marathon landed on Paramount Network, so we had some fun creating some custom graphics.

Producer: Emmanuelle Lebeouf
Art Director: Michael Sutton-Long
Animator and Illustrator: Juliana Eiger Garcia
Project Manager: Emily Scalfone
SVP Creative: Terry Minogue
VP Design: Dominique Vitali