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Michael Sutton-Long

  • Work
  • About
  • Contact

I'm an award winning Design Leader, Creative Director, Art Director, Motion Designer. I currently live and work in LA after 12 years in NYC and many years in London.

I started a new role as VP, Head of Creative at Tennis Channel in August 2025 and am so excited to be part of the team!

Thanks for dropping by my site. I use it as an archive as much as a portfolio. And when I say portfolio, every piece of work is the result of some amazing teamwork. I’m just one part of the puzzle, but that isn’t to say I’m not extremely proud of this work, of the teams I’ve worked with. So, please browse away!

My forté is branding, design systems, motion design and creative leadership. I've done it all from brand creation and maintenance, directing the biggest stars on set, building highly functioning teams delivering thousands of high-quality assets, presenting creative to CEOs, athletes, stars and show EPs and everything in-between.

Previously, I worked at the streaming platform Paramount+, where I joined to help build the brand and led the motion design team, creating multi-award-winning work branding Paramount+, Showtime, and Pluto TV, building entire show packages, (3D) billboards, teases, social assets, and logos, maintaining the brands, systems, and working closely with marketing, project management, editorial and so so much more. I built my team to be around 25 designers of all levels, growing it to be diverse and gender-balanced.

I previously headed up the design teams for three ViacomCBS brands: Paramount Network, TV Land, and Smithsonian Channel. ViacomCBS was  an excellent place to work, allowing me to climb up the tree and showcase my skills and allowing me to work on some huge projects.

Before ViacomCBS, I freelanced my way around NYC, and before all that, I lived in London, working at the BBC, Liquid, and doing some further freelancing, including CBBC. Along the way, I've been lucky enough to work on some very high-profile jobs, meet some amazing, talented people, and win a few awards (Clios, Gemas/Promaxes mostly) and a few nominations (BAFTA, Emmys).   

The creative industry is filled with talented individuals, and I have always enjoyed the opportunity to bring together a team of such individuals. I actively maintain strong industry connections and regularly participate in and organize industry panels, events, conferences, and award shows.

I firmly believe that good creative work is an organic process, born from a mysterious blend of talent, practice, teamwork, timing, care, inspiration, hard work, and dreams. Bringing together a team of like-minded individuals to create good creative work has been a dream come true. I cherish the opportunities I've had in this vibrant industry.

I'd always love to chat, please get in contact, don't be shy! Email, text, DM, handwritten note, whatever your fancy.

 

Info

michael@michaelsuttonlong.com

+1 646 248 4181