TV Land, relaunched with a new look in February 2020, to realign with its core audience and remind its viewers that there is no better place to watch television’s hits and modern classics.

Fresh yet retro, modern yet timeless, happy and comforting, the new brand takes a slice of television and presents it back to the viewer in fun and mixed-up ways with all its layers there for the audience to enjoy.

The in-house team worked with the fantastic team over at Gretel to create this new brand, both strategically and aesthetically. Hundreds of fun promos later we launched the brand on Valentine’s Day with an appropriate We <3 TV Marathon weekend. Here’s some of the network IDs - more work on other panels throughout the site.

SVP Creative: Terry Minogue

Creative Director: Gwenevere Powell

VP Editorial Director: Joe Boyd

VP Design: Dominique Vitali

Senior Design Directors: Katie Dominguez & Michael Sutton-Long

Art Directors: Cryssy Cheung & Hannah Assebe

Art Director Animation: Silas Starr

Animator: Juliana Eiger Garcia

Senior Director Creative Ops: Christine Visel

Project Management: Tara Marin

Senior Director Design Operations: Ian Kahn

Senior Manager Design: Emily Scalfone

Design Project Manager: Alexandra Jacoby

Editor: Rebecca Lally

Audio: John Wikinson

Agency: Gretel