TV Land, relaunched with a new look in February 2020, to realign with its core audience and remind its viewers that there is no better place to watch television’s hits and modern classics.

Fresh yet retro, modern yet timeless, happy and comforting, the new brand takes a slice of television and presents it back to the viewer in fun and mixed-up ways with all its layers there for the audience to enjoy.

The in-house team worked with the fantastic team over at Gretel to create this new brand, both strategically and aesthetically. Hundreds of fun promos later we launched the brand on Valentine’s Day with an appropriate We <3 TV Marathon weekend. Here’s a hot mix overview - tons of spots on other links.

SVP Creative: Terry Minogue
Creative Director: Gwenevere Powell
VP Editorial Director: Joe Boyd
VP Design: Dominique Vitali
Senior Design Directors: Katie Dominguez & Michael Sutton-Long
Art Directors: Cryssy Cheung & Hannah Assebe
Art Director Animation: Silas Starr
Animator: Juliana Eiger Garcia
Senior Director Creative Ops: Christine Visel
Project Management: Tara Marin
Senior Director Design Operations: Ian Kahn
Senior Manager Design: Emily Scalfone
Design Project Manager: Alexandra Jacoby
Editor: Rebecca Lally
Audio: John Wikinson

Agency: Gretel