Having taken the decision to market both the ATP and WTA finals together, Katy Yeiser came to me with an exciting script leveraging Tennis Channel’s biggest talent to recap the 2025 tennis season and push ahead to The Finals.

We partnered with Wavemaker Creative to make it happen, a true coming together of agency and client to work in tandem for great marketing creative, from shoot to delivery.

Agency: Wavemaker Creative

Promo Writer/Producer: Katy Yeiser

Co-ordinating Promo Producer: Peter Broznya

Senior Designer: Moravia Roman

VP Head of Creative: Michael Sutton-Long

SVP Marketing: Liz Buhn

Director, Talent & Production: Mimi Fotopoulous

Executive Director, Head of Facilities: Neema Nikravan

Executive Director, Studio: Michael Hastin

Executive Producer: Ean Dunn

SVP Production: Bob Whyley

Chairman & CEO: Jeff Blackburn