Spike officially launched a new brand signaling a transformation from a network aiming at young men, to a destination that's inclusive and female-friendly.

I've been working hard for months creating and art-directing the new brand with the in-house design team at Spike, and pitch-winners Blue Marlin and Juniper Jones, and an extended team for our huge launch event. The brand went international with a UK launch in mid-April followed by many other nations worldwide.

This brand sizzle shot and put together by Troika with art direction by myself and the rest of the team.