Description:

The eight-episode UK series serves as a prequel to the 2000 crime thriller film “Sexy Beast.” It traces the relationship between best friends and thieves Gal Dove (James McArdle) and Don Logan (Emun Elliott), who together become involved in London’s criminal world during the 1990s. Gal begins a romance with the seductively alluring adult film star Deedee (Sarah Greene), which proves to be a dangerous endeavor. In the film, the role of Gal was formerly played by Ray Winstone, while the role of Don was played by Ben Kingsley. Deedee was played by Amanda Redman. Michael Caleo (“The Sopranos”) is executive producer, writer and showrunner.

The team brought the 90’s east London to life in this creative campaign. From the stylized motion graphics package to the live action shoot spots captured in Liverpool. Here’s our graphics package, applied to the promo.

Credits:

Design Director: Chris Kneller

Lead Designer: Robin Spehar

Senior Designer: Brian Frank

Designer: Sarah Boussy

Senior Director, Design: Michael Sutton-Long

Senior Production Project Manager, Motion: Tatianna Kroha

Senior Project Manager, Design: Aurora Albi-Mercier

SVP, Head of Design: Matt Hernandez

VP, Creative Director: Kevin Bjelajac

VP, Marketing: Sara Eaton

VP Marketing: Amy Twilley

Marketing Lead: Joey Franklin

Supervising Producer: Vanessa Brandon

Supervising Producer: Devin Rome

SVP Creative, Terry Minogue

Editor/Music: Josiah Taylor

Campaign Manager: Allyson Cerutti

Shoot Director: Vik Martinez

DP Anghel Decca

Shoot Producer: Chris Daviau