RABBIT HOLE, an espionage thriller starring Kiefer Sutherland, sets out to explore the complexities of truth for men and women who professionally dabble in its exploitation.

The campaign platform was simple.

YOU ARE BEING MANIPULATED

We wanted to dog whistle to the ways the modern world works: that deception, exploitation, and misdirection are used consistently for personal, political, and corporate gain, while calling back to classic thrillers like 3 Days of the Condor.

In partnership with Rhubarb, an award winning visual design agency, the Paramount+ team developed a global 360 campaign that brought RABBIT HOLE’s digital and real world manipulation to life.

The campaign featured a distinctive black and yellow color palette paired with evocative fonts,.

Shoot photography from Brian Bowen-Smith

And stunning motion visuals and CGI from Paramount+’s internal Creative Studio that leveraged glitches, dynamic code and visuals evoking surveillance.

Credits:

Key art Agency partner: Rhubarb

Photographer: Brian Bowen Smith

Paramount+:

VP, Creative: Kevin Bjelajac

Supervising Producer: Vanessa Brandon

Marketing Manager: Devin Rome:

Project Managers, Design: Aurora Albi-Mercier, Tara Marin, Jaling Bohannon

Manager, Campaign Project Management: Ally Cerutti

Campaign Manager: Cody Plumlee

Director of Operations, Design: Scott Regier

Designer: Moravia Roman

Lead Designer: Kelly Bolton, Chris Hawkins

Directors, Design: Chris Kneller, Steve Chan, Kelsey DeWeerd, Michael Sutton-Long

Editor and Audio: Joe Lorenzetti

VP Content Strategy: Yetee Osunsanmi

Director, Marketing: Joey Franklin

VP Marketing: Jen Hanulak

SVP, Head of Design: Matt Hernandez

EVP, Creative: Terry Minogue

CMO Marketing Streaming: Domenic Demeglio