Star Trek: Picard S2 is based in modern day Los Angeles, so we crafted a campaign to bring the cast to the streets of Hollywood.
We took this from shoot to final delivery - it was so fun to direct the incredible cast on set in Santa Clarita on green screen - work with our in-house marketing team to find the right buys and then deliver against it.
This included scoping out our bus shelters in West Hollywood, shooting the backdrops at various times of day, working out focal lengths and perspective lines to really fool the eye that our cast was arriving in LA.
Robin Spehar, Senior Designer
Aurora Albi-Mercier, Project Manager
Michael Sutton-Long, Senior Director, Design
Burt Rutherford, Designer
Scott Reger, Director
Matt Hernandez, SVP Design
Vanessa Brandon, Project Manager
Angela Gervaso-Hewett, VP Creative Director
Jessica Katzenstein, Creative Director
Ben Cochran - VP, Creative Director
Terry Minogue, SVP Design
Jamyla Willer, Director, Marketing
Yasmeen Ahmed, Marketing Coordinator
Sara Krol, Associate Marketing Manager
DP: Anghel Decker
Agency Concept: TOMMY