Picard S3 is the end of an era, the Star Trek Next Generation cast are reunited for one last journey into the final frontier and all the emotions that come with it are at the forefront.

This teaser was released at San Diego Comic-Con 2022, with a panel with the cast.

To begin the creative, we partnered with director Ric Serena who crafted this beautiful lighting style with DP Anghel Decca. LED panels around the cast kept movement and color dynamic, while allowing the actors to communicate with the viewer through the lens. A sense of an end of an era, a final goodbye, a journey into the unknown persisted through the whole shoot and creative.

Much more to come on this campaign… this is just the beginning.

Creative Director: Jess Katzentstein
Director: Ric Serena
Designer: Ian Houser
Senior Director, Design: Michael Sutton-Long
VP Creative: Ben Cochran
VP Content Strategy: Yetee Osunsanmi
VP Marketing: Jen Hanuluk
Project Manager: Tamar Bessos
SVP Head of Design: Matt Hernandez
SVP Creative: Terry Minogue
SVP Creative, CBS: Laurel Dusenberry