Picard S3 is the end of an era, the Star Trek Next Generation cast are reunited for one last journey into the final frontier and all the emotions that come with it are at the forefront.

To begin the creative, we partnered with director Ric Serena who crafted this beautiful lighting style with DP Anghel Decca. LED panels around the cast kept movement and color dynamic, while allowing the actors to communicate with the viewer through the lens. A sense of an end of an era, a final goodbye, a journey into the unknown persisted through the whole shoot and creative.

We then worked with agency, Arterie to take this creative and place on digital billboards across the US

Lead Designer: Robin Spehar

Creative Director: Jess Katzentstein

Director: Ric Serena

Designer: Aaron Hendricks

Senior Director, Design: Michael Sutton-Long

Agency: Arterie

VP Creative: Ben Cochran

VP Content Strategy: Yetee Osunsanmi

VP Marketing: Jen Hanuluk, Erika Gesue

Project Manager: Tamar Bessos

SVP Head of Design: Matt Hernandez

SVP Creative: Terry Minogue

SVP Creative, CBS: Laurel Dusenberry