Paramount+, a brand new streaming product, launched on March 4. It takes all the best of ViacomCBS’ content and adds to everything from CBS All-Access. I started a new role with the team back in November. An insane amount of effort and man hours went into creating the brand, optimizing it and iterating for all kinds of media buys.

All the hard work was unveiled over February and March, starting with a huge amount of creative for Super Bowl LV, leading into the launch and beyond. This spot was our brand spot, showing off the breadth of content on to the streaming service.

CMO: Domenic Dimeglio
SVP Consumer Marketing: Tammy Henault
SVP & Creative Director: Sarah Labrache
SVP Creative Marketing: Terry Minogue
SVP Head of Design: Matt Hernandez
SVP Project Management: DeRon Fields
SVP Post Production: Damien Demary
Director of Marketing Operations: Andrea Torres
Senior Creative Director: Jedd Scher
Senior Director Design: Michael Sutton-Long
Director of Video Production: Steve Davis
Director of Project Management: Karina Kliss
Executive Producer: Emmanuelle Lebeouf
Brand Marketing Manager: Allison Mickler
Project Manager: Aurora Albi-Mercier
Project Manager: Gillian Kuhlman

Creative Agency: Droga5
Design Agency: Loyal Kaspar