When the opportunity came along to take over the largest screen in the world, we suggested an NFL live game could be incredible. We then blew this out even further, turning this into a 3D space to promote NFL on Paramount+, with giant footballs falling into the space and filling it up.

Some incredible animation from in-house team to make this work.

This is the first time a live stream has ever happened on a 3D screen.

Senior Designer: Kelly Bolton
Senior Director, Design: Michael Sutton-Long
Director, Design: Chris Kneller
Project Manager: Aurora Albi-Mercier
SVP, Head of Design: Matt Hernandez
Senior Creative Director: Evan Harris
Creative Director: Andew Rizzi
Project Manager, Andrew Katz
SVP, Creative: Terry Minogue
VP Marketing: Christine Walsh
Senior Marketing Manager: Courtney Sullivan
Director Marketing: Sam Johnson