Landman is an American drama television series created by Taylor Sheridan, the show premiered on November 17, 2024, on Paramount+. Landman is set within the world of oilfields in West Texas, where "roughnecks and wildcat billionaires are fueling a boom. The lead characters are played by Billy Bob Thornton, Demi Moore and Jon Hamm.

Chris Kneller and Stephanie Krueger from my team at Paramount ventured out to Texas to capture Billy Bob for DOOH purposes, with awesome results as you can see in this Times Square takeover and 3D Billboard.

Director, Design: Chris Kneller

Senior Designer: Stephanie Krueger

Senior Designer: Matt Ryan

Designer: Leona Lee

Project Manager: Tatianna Kroha

Senior Director, Design: Michael Sutton-Long

SVP Design: Matt Hernandez

SVP Creative: Becca Schader 

Video Director: Ric Serena

DP: Anghel Decca

EVP: Terry Minogue