Spike's tattoo-based reality show Ink Master was back for its fifth season. And this time it was about rivalry.

This launch spot summed up the anger, the tension and the excitement of the rivalry of this season in the most epic way possible. Mayhem ensues on screen, ink flies all over the place and vitriol is captured in glorious slow-mo.

I art directed this spot, from concept and pitching to working with the great and talented folk at Nathaniel James and executive producer Eric Jones to get this tension looking at its best.