Ink Master Season 13 pitched four regions of the US in a turf war. For our launch promo, the team at Paramount Network referenced the language of tattoo stores, with neon signs hanging in the windows. Using this visual language we worked with the amazing team at Nathaniel Howe Associates to create a supersize sign pitching the tattoo artists of each region against each other.

Agency: Nathaniel Howe
SVP Creative: Terry Minogue
VP Creative: David Phillips
Creative Director: Evan Harris
VP Design: Andre Razo
Design Director: Katie Dominguez
Art Director: Jay Ross
Animator for PN: Seokin Jang
Project Manager, Design: Emily Scalfone & Alexandra Jacoby
Animation Direction: Michael Sutton-Long