Description:

In season two, Master Chief John-117 leads his team of elite Spartans against the alien threat known as the Covenant. In the wake of a shocking event on a desolate planet, John cannot shake the feeling that his war is about to change and risks everything to prove what no one else will believe – that the Covenant are preparing to attack humanity’s greatest stronghold. With the galaxy on the brink, John embarks on a journey to find the key to humankind’s salvation, or its extinction — the Halo.

Motion Campaign:

This campaign took on bringing the massive world of Halo Season 2 to life. Working alongside the show and XBOX team we were given access to the amazing talent and sets in Budapest Hungary. Capturing assets for the 360 campaign across static and motion in a mix of built blue screen sets and full sets. The motion campaign captured three creative concepts that highlighted different key aspects of S2.

This spot introduced the team preparing for the battle to come - Full Battle Rattle pre-launched the season; And this was just the beginning of a massive motion campaign that this internal team brought to life capturing the scope of the amazing world of Halo.

Credits:

Design Director: Chris Kneller

Lead Designer: Kelly Bolton

Senior Designer: Matt Ryan

Senior Designer: Brian Frank

Senior Director, Design: Michael Sutton-Long

Senior Project Manager, Design: Aurora Albi-Mercier

Senior Production Project Manager, Motion: Tatianna Kroha

EVP Creative, Terry Minogue

SVP, Head of Design: Matt Hernandez

SVP, Creative Marketing: Kevin Bjelajac

Supervising Producer: Vanessa Brandon

Associate Producer: Devin Rome

Editorial/Music: Joe Lorenzetti, Josiah Taylor

Campaign Manager: Allyson Cerutti

Project Manager: Erika Gesue

Project Manager: Kristin DiRenna

EVP, Marketing: Puja Vohra

SVP, Marketing: Shawn Silverman

VP Marketing: Jen Hanulak

Director Marketing: Lauren Meyer

Director Marketing: Jamyla Willer, Sara Krol, London Graham