In season two, Master Chief John-117 leads his team of elite Spartans against the alien threat known as the Covenant. In the wake of a shocking event on a desolate planet, John cannot shake the feeling that his war is about to change and risks everything to prove what no one else will believe – that the Covenant are preparing to attack humanity’s greatest stronghold. With the galaxy on the brink, John embarks on a journey to find the key to humankind’s salvation, or its extinction — the Halo.

This campaign took on bringing the massive world of Halo Season 2 to life. The Paramount+ team partnered with agency Laundry to make some amazing forced perspective billboards happen, wowing fans across the globe.

Credits:

Agency Partner: Laundry TV

Design Director: Chris Kneller

Lead Designer: Kelly Bolton

Senior Designer: Matt Ryan

Senior Designer: Brian Frank

Senior Director, Design: Michael Sutton-Long

Senior Project Manager, Design: Aurora Albi-Mercier

Senior Production Project Manager, Motion: Tatianna Kroha

EVP Creative, Terry Minogue

SVP, Head of Design: Matt Hernandez

SVP, Creative Marketing: Kevin Bjelajac

Supervising Producer: Vanessa Brandon

Associate Producer: Devin Rome

Editorial/Music: Joe Lorenzetti, Josiah Taylor

Campaign Manager: Allyson Cerutti

Project Manager: Erika Gesue

Project Manager: Kristin DiRenna

EVP, Marketing: Puja Vohra

SVP, Marketing: Shawn Silverman

VP Marketing: Jen Hanulak

Director Marketing: Lauren Meyer

Director Marketing:Jamyla Willer, Sara Krol, London Graham