To launch 1923, we wanted to engage the fans of its prequel 1883 and the biggest show on tv - Yellowstone. The team travelled to Montana to shoot this beautiful time-lapse photography of the sun rising over a barn brandished with the famous Y.

We transitioned from the 1883 logo to the 1923 logo over this time-lapse, setting the tone for the show’s marketing and exciting fans across the world. This also transitioned our social handles from 1883 to 1923.

Lead Designer: Stephanie Krueger
Design Director: Chris Kneller
Senior Director, Design: Michael Sutton-Long
Senior Project Manager, Design: Aurora Albi-Mercier
SVP, Head of Design: Matt Hernandez
VP, Creative Director: Becca Schader
Creative Director: Evan Harris
Music: Joe Lorenzetti
Project Manager: Erin Oberle
Marketing Lead: Megan Happ
VP Marketing: Amy Twilley