1883, A prequel to Taylor Sheridan’s Paramount Network drama series “Yellowstone,” premiered on Paramount+ in December 2021 to record ratings.

We worked with renowned photographer Sarah Coulter to shoot beautiful ambrotypes - a photographic process on glass of the era the show is based in. On the same shoot, on set in Texas, Evan Harris directed motion vignettes of each character.

Once the ambrotypes were developed we followed with a further shoot in New York, where, using a Phantom camera we shot slow motion shots of the development process, with water, fire, magnesium flashes and light bulbs exploding.

All these assets made their way to our great animator, Matt Ryan who spent many weeks building 4 character pieces and a 30 second and 15 second featuring all four main characters.

Once approved and with audio added, these motion pieces were then resized for motion billboards across America.

Now the winner of two Promax awards. Please enjoy the second video here, behind the scenes and the making-of.

Photographer: Sarah Coulter
SVP, Head of Design: Matt Hernandez
Senior Designer: Matt Ryan
Senior Director, Design: Michael Sutton-Long
Project Manager: Aurora Albi-Mercier
Designer: Rachel Brickel
Creative Director: Evan Harris
Project Manager, Design: Ally Cerutti
SVP, Creative, Terry Minogue
Director of Photography, Motion: Lane Savage
Line Producer: James Lampmann
Senior Prouducer: Chris Daviau
VP, Art: Angelina Battista
Vegas Hotel Senior Art Director: Yenting Chuang
Vegas Hotel Senior Designer: Jason Dubin
Times Squrare Senior Designer: Seokin Jang