Paramount Network has an October filled with Classic Horror movies and needed to come up a way to promote them.
I worked on a graphic solution - simplifying each movie to one illustration - inspired by the minimalist movie posters and fan art. I storyboarded each and this solution was chosen
We then had fun animating them - being true to the existing colors and animation style of the Paramount Network brand, but giving each title a life of its own.
Here's the full 30 second spot.
Design, Art Direction and Creation by Michael Sutton-Long
Animation by Adam Lee
Illustration by Jay Ross and Cryssy Cheung
Creative Direction by Dominique Vitali
Audio by John Wilkinson
Written by Joe Boyd
Design Production by Emily Scalfone
Produced by Emmanuelle Lebeouf and Mike Davidowitz
Executive Production by Terry Minogue